HBO Uses Mobile Messaging for Fight Night
HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.
Consumers were asked to text PELEA to a short code for a chance to win a signed boxing glove and received an SMS message back inviting them to join the VIP club. An impressive 12.9 percent clicked through, and of them, nearly 70 percent opted into the club, giving HBO a valuable database for remarketing purposes.
Click here to read the full article in Mobile Marketer.
Jonathan Georger to join the Glenwood Springs Social Conversation
Jonathan Georger of Backbone Media
We are excited that Jonathan Georger of Backbone Media will be joining us at the Glenwood Springs Social Mobile Media Event
Jonathan Georger is Online Brand Manager at Backbone Media, a public relations and new media marketing agency in Carbondale, CO and Jackson Hole, WY. He works with clients like New Belgium Brewing, Cloudveil, Aspen Ski Company and other leading lifestyle brands to develop and implement online marketing strategies. He specializes in the creation of comprehensive social media programs using using customized software, community platforms and emerging web technologies. Click here to get tickets to Glenwood Springs
Google Purchase of AdMob for $750 Million proves Mobile is real
Google Inc. has signed a game-changing agreement to acquire mobile ad network AdMob for $750 million in stock in a move that validates mobile advertising as an effective marketing medium.
Google is hoping that this acquisition will enhance its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this fast-growing area. The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats and expand beyond its traditional focus on search advertising.
Example of a Nice Newspaper Ad for Mobile Opt in
This is a very good example of a nice Newspaper ad for Mobile opt in or for that matter any ad.
We like to call it a “Call To Action” what are you asking the reader to do? The Call To Action should be one thing, not multiple messages or actions. Asking people to take too many steps is not very effect or having too many messages with in one ad is not very successful.
The idea is an easy next step, Text in to get…
Once we’ve made that connection now reach back out with another offer or communication. The biggest mistake we see with marketing messages is too many actions or messages within one ad. It’s messy and there is no clear message.
The Golden rule applies, Keep it simple!
Kate Howe Living Her Dream
I just had the pleasure of meeting Kate Howe in person today. What an amazing story. Check out her blog and learn about her story
“This is my 1000th post! Can you believe it? And it marks an important milestone in the move to Aspen, in about an hour I’m hopping in my car to go say goodbye to Mike and his kids. I’m not sure when we’ll see each other again, maybe Thanksgiving, possibly not till Christmas.
Leaving is hard, leaving my kids, leaving Montana, leaving this new love, leaving his kids, leaving my home, leaving Bridger Bowl, leaving my kids, leaving my business, leaving my friends, leaving my kids, leaving my kids.”
Attention ski bums: The time is now to win a Year in Aspen/Snowmass Colorado
LIVE THE DREAM FEATURED ON THE TORONTO SUN
Contestants have more time to enter the Live the Dream contest for an all-expense-paid year living in Aspen, Colo. Anyone can submit their name to enter the contest, which starts Jan. 1, 2010. Contestants will be narrowed down and invited to Aspen to compete for a year’s worth of free accommodation, a ski pass, new skis, a new bike, tickets to Aspen events and a credit card allowance. The winner will be required to blog on the experience, plus host weekly radio and TV shows in Aspen.
The contest is being promoted mainly via social networking sites such as Facebook, Twitter and YouTube. For more information, go to qittle.com/live_the_dream.
Mobile Marketing and Appointment Scheduling
Qittle(TM) mobile messaging makes it easy to connect with your patients and clients. Whether your scheduling needs are medical, spa, salon or other, SMS provides a direct and personal communication tool. To read more, click on the links below:
Speaker for Silverthorne, CO Social/Mobile Media at its Best “Live The Dream”
A Colorado Native born and raised in Arvada, Paul has spent the last seven years working and living full-time in the Vail Valley. After attaining degrees in both Marketing and Journalism from the University of Colorado at Boulder he spent time working in corporate PR and advertising for Ogilvy Public Relations Worldwide. There he serviced clients like Sun Microsystems, Xerox, Case Logic, Quiznos, Level 3 and others before making the move to Vail. Since moving to Vail, Paul has worked professionally for the Vail Valley Partnership/ Vail Valley Chamber & Tourism Bureau and Vail Valley Foundation. Most notably at the Vail Valley Partnership he was involved with the complete re-branding of the organization while spearheading publications and interactive marketing strategies. At the Vail Valley Foundation Paul has been responsible for all things online and interactive while supporting all sales, marketing and public relations efforts. He focus today at the Vail Valley Foundation is in web site development/strategy, graphic design, branding and social media for events like the Teva Mountain Games, Vilar Performing Arts Center, Birds of Prey World Cup Race Week, Free Concerts, The Vail International Dance Festival and many others. Click here for Tickets to Silverthorne
Live The Dream National tour map
Check out the Google map to find out when we’ll be in your area hosting a “Live The Dream” event.
