Archive for November 17th, 2008
Wal-Mart goes Mobile
Wal-Mart is also stepping up its new-media efforts. The Morning News, an Arkansas newspaper, reports that Wal-Mart is now reaching out to female heads-of-households via Facebook, YouTube and Twitter. The company is also said to be stepping up its use of mobile ads, texting women who want to know about pending price cuts.
Local Publications as a Lead Source
A trip to a popular diner/hotel or library in your city should reveal a ton of FREE local publications running the gamit from;
Weekly newspapers, classified magazines(pennysavers), Health and auto monthlies and so on. While each of these publications offer a gaggle of leads of those businesses already advertizing, the publishers THEMSELVES offer an opportunity to purchase Qittle SMS bundles in BULK and then offer them to THEIR clients thus saving a sales effort to each of them single-handedly. Should this approach not gain interest initially, an effort should be made to contact the 1/4page and up advertizers directly and present Qittle to them. Once one business uses Qittle, it will lead to other sales and exclusivity(cuisine for restaurants) can be a strategy to get long term rollover commitments.
