Qittle SMS Message Solutions

This I believe is the tipping point for Mobile Marketing or SMS. All the pieces are in place for Text Marketing to come front and center in the U.S. Optimism abounds as we start this new Year.  Mobile devices are all the rage, with the IPhone, Blackberry, the release of the new Palm and numerous other phones. Email is going to get very crowded this year as folks try to reign in their budgets yet still need to reach their audience. I believe we will see email open rates drop significantly this yr. Personal touch is going to be all the rage, meaning more in person contacts which will lead to a natural opt in for data base collection for text marketing.

Optimism, with a new President being sworn in this Jan, the nation looks to rally behind new leadership. SMS played a huge role in Obama’s win as well which will continue to be used as a tool for communication out of the White House. By using mobile-phone advertising, the Obama campaign rounded up volunteers and encouraged voters to go to the polls. It built a list of mobile-phone numbers, developed profiles of potential voters and sent them targeted messages.

President-elect Obama’s decision to announce his running mate by text message was a watershed moment, the text-message announcement was the single largest mobile-marketing event to date, with more than 2.9 million text messages sent, according to estimates from Nielsen Mobile.

Wall Street has been battered this year. In a mere 12 months, the Dow Jones industrial average plunged 4,488.43 points, or 33.8 percent, its most punishing loss since 1931. I would speculate to say we are at a bottom or close to it. Regardless of the timing we have no where to go but up.

Mobile devices will be “the primary connection tool to the Internet for most people in the world” in the year 2020, according to a recent survey of experts by the Pew Internet & American Life Project. An estimated 18 percent of households now having only cell phones and no landlines, according to a recent study by the federal Centers for Disease Control and Prevention. Compare that to 2005, when 7 percent of those surveyed said they had cell phones only.

Significant price drops on smartphones — many now are less than $200 and even $100 — and some lower monthly service plans, including Sprint’s “Simply Everything” plan for $99 a month, should help continue to fuel smartphones’ success, even with a weakened economy.

Email marketing has seen it’s hay day and will begin to fall this yr. “On average, we expect open rates, click-through rates and conversion rates will decline in 2009 as subscribers’ inboxes are flooded with bad emails from marketers trying to stay afloat,” said Morgan Stewart, director of research and strategy for ExactTarget.

Text messaging increased 160% between June 2007 and June 2008, according to CTIA – The Wireless Association®. Most personal marketing channel available on the market

The Benefits of Text Marketing

Measurable for ROI purposes – Completely permission-based, with opt-in required for marketing text messages – 260 million mobile subscribers nationwide, 3.5 billion worldwide – Many consumers giving up landlines for mobile – Sales of smartphones with Internet capability booming – Many marketers, retailers and publishers recognizing need for mobile presence -  Most powerful loyalty marketing tool – Ideal comparison-shopping tool for shopping and buying decisions – Mobile applications market growing by leaps and bounds – The future of coupons

Choose to make SMS an important tool in 09′. We’re here to help you get started and to build your data base. Get a Free 30 day Qittle SMS account now