Archive for January 7th, 2009
Lottery Text Messaging
Forward-thinking states such as Iowa and Rhode Island have an edge in the gaming business. These lotteries and others are broadening their customer base and increasing their lottery jackpots by utilizing the latest in SMS technology. Qittle™ can provide this technology as well as innovative mobile communication solutions.
Similar to an email option, give players in your state the choice of receiving lottery information on their phone via text message. Through Qittle’s API, those players opting in for a text option can receive lottery results, the latest jackpot status, reminders to play, and other information about your state’s lottery games. By utilizing SMS technology, you are reaching a larger audience including younger players as well as others who have embraced the Internet and mobile technology. And by customizing your keywords that those players text in, you can track which games attract the mobile users.
Take it a step further and create a “play by text” option. For example, encourage players to sign-up on the lottery’s website and create an account. The player can then send a text to Qittle’s shortcode (32075) stating the game they want to play and the numbers they select. Payment for the mobile ticket is deducted from the player’s account and a text message is sent to the player with the results. This is a great option for those customers on the go.
Additionally, by using the SMS technology and collecting opt-in phone numbers you are building a customer database. Use that database at a later date to encourage continued play by sending text announcements of new games or a large jackpot.
Team with Qittle today and take your state’s lottery to a new level. Contact casey@qittle.com to get started or talk to your Qittle sales representative.
*Please consult your legal advisor for restrictions relating to gaming and privacy regulations in your state. Qittle is a trademark of Quantum Innovations.
