Archive for January 24th, 2009
Aspen Snowmass Hi Fi Concert
Aspen Snowmass gave away a snowboard and a pair of skis last night at the Winter X Hi Fi Concert series. Last night they had 90 people text in for a chance to win. We will be doing it again tonight and I think the results will be better as you can tell from the video the call to action was a bit weak.
When doing this you need to state Text SNOWBOARD to 32075 several times. Not just the number as the system won’t accept the text with out a keyword. The crowd was great but didn’t really build up till after the music had already started. So we will also see if we can do the call to action through out the show. Check back as we’ll post the stats from tonight as well. Oh yeah feel free to enter if you like, you don’t have to be present to win.
Text Messaging Usage of Theatergoers
Text Messaging Usage of Theatergoers
You know my stance on mobile marketing, so I couldn’t possibly offer up some research that didn’t include data on mobile marketing. When asked, “Other than making phone calls, which of the following do you use your cell phone for?” take a look at the % of respondents by age that say they use their phone for text messaging.
Text Messaging Usage By Age
18-24 years old (92.3%)
25-34 years old (84.9%)
35-44 years old (81.3%)
45-54 years old (69.5%)
55-64 years old (52.4%)
So, it’s not just kids text messaging. The bigger question here is which mobile marketing concept/application makes the most sense for which age group. I have my hunches here based on campaign performance we’ve been seeing as of late, but want to do more research to try and support those hunches.
