Text Messaging Usage of Theatergoers
Text Messaging Usage of Theatergoers
You know my stance on mobile marketing, so I couldn’t possibly offer up some research that didn’t include data on mobile marketing. When asked, “Other than making phone calls, which of the following do you use your cell phone for?” take a look at the % of respondents by age that say they use their phone for text messaging.
Text Messaging Usage By Age
18-24 years old (92.3%)
25-34 years old (84.9%)
35-44 years old (81.3%)
45-54 years old (69.5%)
55-64 years old (52.4%)
So, it’s not just kids text messaging. The bigger question here is which mobile marketing concept/application makes the most sense for which age group. I have my hunches here based on campaign performance we’ve been seeing as of late, but want to do more research to try and support those hunches.
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