Qittle SMS Message Solutions

How would you like to update all of your Social Networks everytime you send an SMS or Email from your Qittle account? Now you can.

We’ll set up an API for your account that connects with all of your Networks. Any time you send a SMS or Email our software will update your Facebook, Twitter or 30 other Social Networks for you.

Give us a call or email us to learn more about Qittle Social Networking Service

That’s right it’s time for some good ole Dodgeball.

Check out our Facebook Team Page. And check back for results of April 18ths tournament. It’s going to be a blast.

http://www.facebook.com/home.php#/ical/event.php?eid=79267921188

Springer Mountain Farms has gone mobile! Now you can access a mobile version of our website right from your cell phone. The mobile website is specially designed for viewing on a small screen, and offers convenient tools for shoppers. It contains ingredient lists for all recipes found on our regular website; a “hotline” button that automatically calls our customer service line for you; and general information about our company and our products.

You can access the new mobile website from your cell phone several different ways:

1. Text the word SPRINGER to 87415 to receive a link to the mobile website
2. Type the mobile website address directly into your phone’s browser: augme.com/smf
3. Scan the mobile tag on a package of Springer Mountain Farms chicken on our product packaging! All you need is a cell phone with a camera and tag reader software. If your phone does not have tag reader software, you can download it by going to our mobile website and clicking on “Using Mobile Tags” and follow the instructions. Once you download the software, simply scan the mobile tag using your camera, and your phone will automatically go to the Springer Mountain Farms mobile website!
   (Your phone plan texting and web rates may apply)

ERIC FULLERTON NAMED VICE PRESIDENT OF BUSINESS DEVELOPMENT FOR QITTLE
Qittle adds innovative VP with new media marketing and Web 2.0 experience.

Aspen, CO (March 27th, 2009) – Eric Fullerton has been named Vice President of Business Development, for Qittle, a mobile marketing solutions company.

Eric joins a team of dynamic mobile experts and will be overseeing the development of Qping – Qittle’s new application for mobile proximity marketing through SMS (short message service. Qping is a location based services application protocol that manages the automatic delivery of SMS text messages as digital “coupons” based on proximity to business.

Fullerton remains the owner of Marketing Stimulus, which focuses on developing business for medium to large companies through new media channels and consulting for future strategic Internet implementation. Before that, he was VP of Stay Aspen Snowmass, the official travel and online booking service for Aspen/Snowmass Resort.

“This is going to be a game changer for the SMS industry. We believe it’s something that our end users will love and with Eric’s experience, we will capitalize on cutting edge trends in the mobile world,” said Casey McConnell, CEO of Qittle.

Qittle will be one of the first companies in the United States to roll out location based SMS through consumer opt-in data bases with Qping. The new application offering will exist within Qittle’s current software platform and provide Qittle clients with timely, direct, and effective mediums to convert more sales.

Eric Fullerton states, “The foundation of this initiative is based on the fact that there is slow implementation for location based services with SMS couponing in the North American markets. Current companies that are developing GPS-based smart phone applications target individuals and not advertisers which are flawed in that it does not take into account an already loyal customer base.”

Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, High Tower Agency and The Aspen Club & Spa.

If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com

by Mark Lapidus, 03.09.2009

“You’re caller No. 9 … You win!!!!! (Insert listener reaction here.) Where you calling from? (Insert listener town). How do you feel? (Insert either hyperactive response or dud here.) Aren’t we the best for giving you a prize?” (Insert listener telling us she loves us.) Reading those lines aloud probably makes you feel a little silly.

Yet now, in 2009, you can hear this same bit across the dial in America. Since the dawn of radio, the telephone has been an integral part of the medium. For more than 70 years, the phone was the primary vehicle for listeners to interact with radio stations. The flaw has been that while radio is a mass communication medium, the telephone enabled only a small persistent few to contact the station. Inevitably, just the effort required to get through to someone who will answer the phone in the studio breeds a small universe of listeners who interact with any given station.

If you’ve been live on the air at any station for more than a week or two, you get to know the voices and many of the names of those who call. When you’re on the air, you may have hundreds or tens of thousands of people listening, but you have only a tiny population calling in to participate actively in on-air dialogue, contesting or just conversation with a friendly voice. There isn’t a station alive that gives away prizes and doesn’t have “contest pigs,” the same dozen people who win many of the prizes the station gives away.

New tactics Now that listeners can interact with radio stations by using new media, my suggestion is that we develop new tactics to deal with — and take advantage of — a much larger universe of active participants. It doesn’t make sense anymore to prompt listeners to use only the telephone to enter a contest verbally, or to call us only during a talk show.

I recently ran a contest for a pair of tickets to a sporting event and received more than 10,000 entries in two days. Each of these contestants got an auto-response to tell them their message had been received and prompting them to listen at a specific time for their name in order to win. This is certainly better than answering the phone eight times, telling the ninth caller he was a winner and then putting the phone lines on hold for 20 minutes.

How did we accept that enormous volume? Text messaging. Don’t want to invest in that technology? Use e-mail. You won’t get as many entries as you will with texting, but you’ll still involve hundreds, if not thousands of people instead of 10. Remember: You are the mass communication business and you want as many people as possible to respond to you.

How do we use new media for shows that require conversations, like talk shows?

Use any of the methods that permit mass return communication: E-mail, text messaging, instant messaging and social networking pages like Facebook.

You’ve never read comments on-air from someone who posted on their Facebook page? What are you waiting for?

As I indicated, some of this requires a new approach. It may be that the main host doesn’t read all the e-mails or text messages aloud. You may want extra voices to do that to add greater flavor to the show. You may want to try using a text reader (computer generated). Of course, I’m not suggesting you shouldn’t use a phone anymore for a talk show; just don’t limit the interaction to Mr. Bell’s invention.

Let your listeners know that they really can reach you with their view. Maybe you’ll want to save everything you receive and post it to your Web site either during or after the show.

A word of caution: On-air talent may react negatively to utilizing text messaging, instant messaging and e-mail rather than the phone. This is serious change and it’s typical to want the status quo.

The telephone encourages the lonely, disenfranchised and hyper fan to get to know the talent — often by first name. This misleads talent into believing they’re vital to the lives of most of their listeners. The truth is, most of their listeners don’t even know their names and will never contact them via phone. But by opening the floodgate of return communication, talent can finally allow mass numbers of people to respond.

We need a new interactive approach that helps radio evolve into a true interactive medium. Still don’t agree? Think of your own behavior now when communicating at work. Do you communicate with more people on the phone or by using e-mail, social networks and text messaging? Hello? Anyone ready for a new approach?

The Hispanic population in Western Colorado will soon have the ability to receive a text message relaying weekly breaking news thanks to a new mobile opt-in service.

A local mobile marketing company is teaming up with The Aspen Times to offer this Spanish news source for the Hispanic population. Through local English speaking publications such as The Times, classifieds in the Aspen Times, Snowmass Sun, Post Independent and Rifle Citizen Telegram readers will be prompted in a sponsored advertisement to opt in to the service via mobile text message. The individual’s standard text message rates will apply.

The mobile initiative will be executed by Qittle, a mobile marketing company that helps businesses create, customize and manage a mobile marketing initiative.

After seeing the advertisement with a call to action, readers can text in the keyword LATRIBUNA to the number 32075 in order to receive the news service, called La Tribuna Mobile. Weekly updates will then be sent to their phone in which they will be able to get access to links providing more information. At any time, participants can opt out of the service by texting STOP to the number 32075.

Casey McConnell, CEO of Qittle, said he saw a need in the local Hispanic Community to better provide local news in Spanish.

“It’s very cost efficient to take and provide timely news matters via SMS on a cell phone at a fraction of the cost of print. It’s a win-win for everyone—news is delivered to people who have opted in and a sponsor gets a highly targeted ad in which they control the cost of it. Plus, it’s green!,” said McConnell.

La Energia, a Roaring Fork Leadership Civic group, is adding a bonus for all participants—a Home Energy Upgrade valued at $500. The upgrade will include a complimentary home energy audit and mini energy makeover including products and services identified in the audit.

La Energia recently won an Aspen Skiing Company grant that was to be used to provide information to Latinos in the Roaring Fork Valley. Being the CEO of a mobile marketing company as well as a member of Roaring Fork Leadership, McConnell knew just how to provide this information in an efficient and green way.

“Our group decided to start La Energia and this mobile initiative to share the benefits of energy upgrades with the Hispanic population. Saving energy helps the environment, not to mention it saves money!”

The winner of the Home Energy Upgrade prize will be announced on April 22, 2009—Earth Day.

If you see a goofy-looking “love bus” drive down the highway next week, send a text message to the number emblazoned on the side of it. Why? No one is exactly sure yet. But something cool is being hyped.

LoveSac, the alternative furniture company, is planning a text messaging campaign to supplement the popularity of their traveling “LoveSac bus.” With more than twenty retail locations, a substantial web presence and the mobile LoveSac tour bus, the original idea of a “giant five-person foam-filled bag” has grown to include a wide variety of novelty furniture items.

Management at LoveSac, however, is now looking to “spread the love” through the mobile channel. “Texting via Qittle,” said LoveSac in a company statement, “gets LoveSac in the front pocket and in the heads of anyone who sees the LoveSac Bus.” The LoveSac bus leaves for the start of its spring tour next week with the text verbiage printed on the side.

How this campaign will work is anyone’s guess. But, chances are, it’s safe to expect something every bit as kooky as the furniture maker’s product.

From Mobile Marketing

By Diane Mermigas

What’s wrong with this picture?

The pending hardship closure of The San Francisco Chronicle would leave the first major city in the U.S. without a daily newspaper. At the same time, The Huffington Post has been eyeing the hyperlocal Web site Outside.in as a way to monetize its online brand in local communities. It is a troubling schism.

Local news, interests and connections between consumers and advertisers are at the heart of both the failing traditional media saddled with legacy costs and the nimble Web-based contenders. The value of all things local has been woefully underestimated. It has been devalued in print and television, which can’t quite make the leap to digital, and botched on the Internet–where it seems impossible to capitalize on the hyperpersonal in bloggers and tweeters run amok.

What could be more relevant than what is going on in consumers’ own backyard? Institutional media (newspapers and TV stations) has failed to connect with local as it is being redefined by consumers who are obsessing over the interactive ME-dia they care about most: their needs, family and friends.

“The future of local is intensely personal. It is about what is within 1,000 feet of where you stand. Local is centered on the individual,” says Outside.in CEO Mark Josephson.

Intimate, interactive local–that most newspaper and TV stations have failed to tap and that the Internet has barely explored–is coming too late for some. The widespread collapse of newspapers and TV stations that is just beginning will stretch into 2010. Rocky Mountain News was shuttered Friday after 150 years.

Click here to read the rest of the story from Media Post