Archive for April 3rd, 2009
Green SMS
The ubiquitous SMS (Short Message Service) is turning out to be quite an environment-friendly tool for a junior college. It has helped to cut down on unnecessary use of air-conditioning and slash utility bills by an average of $10,000 a month.
Mr Sia Lai Chai, the Head of Department of Education Technology, realised that the bulk of the electrical wastage occurred in the big lecture theatres. “Air-conditioners were being turned on by individual students and small groups of students outside of lecture times without regard to energy consumption. And they were not being turned off after usage as well.”
Such unauthorised usage was tricky to prevent – how could air-conditioners be turned off and on at the authorised times, yet be flexible enough to accommodate changes in schedules?
Mr Sia came up with the idea of using an automatic scheduling system that sent out SMS messages to devices embedded in the air-conditioners, to turn them on and off.
BONO’S PIT BAR-B-Q GOES MOBILE WITH QITTLE
BONO’S PIT BAR-B-Q GOES MOBILE WITH QITTLE
Franchise will give customers mobile updates, specials, news and SMS coupons
Aspen, CO (April 3rd, 2009) –Bono’s Pit Bar-B-Q, an award winning barbeque franchise restaurant in Florida, has launched a mobile marketing campaign using Qittle’s mobile platform.
The franchise is offering weekly specials such as free appetizers with an entrée or free drinks with a meal. The advertising is being sent via SMS text messaging, Table Tents and through Bono’s email database.
“Bono’s has had great success implementing a SMS mobile marketing campaign and building its database. Bono’s uses the SMS module to send out digital coupons at specific times when their targeted customers are making purchasing decisions. Getting their message in front of their customers when they’re most open to suggestion is what has made the difference. The ease and effectiveness of the Qittle platform, its ability to reach customers, and Bono’s desire to cut marketing costs by bringing some of the marketing in house were a natural fit.” said Jason Snead of Qittle’s sales team.
Bono’s has been serving “Real Pit Barbecue” since 1949 and is celebrating its 60th anniversary. Bono’s strives to not only serve great food but also provide an authentic traditional southern BBQ experience. http://bonosbarbq.com/ “We have been thrilled with the immediate success and response to this new marketing strategy. We are able to reach our customers when they are thinking about food and getting hungry. Our redemption rate in the first month has been around 14-15% whereas our print coupon marketing yields a 1-2% redemption rate,” said Josh Martino, Vice President of Operations and Legal Counsel for Bono’s.
Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, High Tower Agency and The Aspen Club & Spa. http://qittle.com/
If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com
