Archive for April 14th, 2009
SMS Messaging for Gas Stations
In an exercise that can be replicated nationwide, a gas station in Minnesota’s Twin Cities is using SMS text messages to alert customers of hikes in gas prices.
Super Stop USA’s full-service gas station, car wash and detail center is working with wireless promotions company Club Texting on the alerts that ask customers to text GAS to 25827 for price-increase notifications. Subscribers – opted-in customers – can also get Bonus Savings coupons to get anywhere from 5 to 10 cents off per gallon if the price has already gone up by the time they arrive. Click here to read the full article
Business Social Networking Trends
Business people across industries and up and down organizational charts are buzzing about the merits of social networking. To gather state-of- the-art information about this timely topic, I interviewed an expert in the field. Dan Schawbel is a leading personal branding expert for Gen-Y and the author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success. His Personal Branding Blog is ranked among the top 50 marketing blogs in the world by AdAge. Dan is currently a social media specialist for EMC Corp. Click here to read the full article from http://www.entrepreneur.com
Dan Schawbel: It’s a major trend that’s been growing significantly, especially in the past three years. Conversations are happening and they’ll happen with or without you; your choice is whether to participate or ignore this technological tidal wave. Due to the current economy, there are clear restraints on marketing budgets, so free social marketing is the best alternative. As companies grow and social networking continues to expand, the entrepreneurial boss simply cannot devote all of the time needed for a successful effort. He or she needs to hire someone else dedicated to assume this responsibility. This person will be the internal community manager who will create, monitor and transfer information about the company between and among employees who have a voice and can influence or build the corporate brand.
Click here to Learn about Qittle Social Networking Services