Qittle SMS Message Solutions

La Tribuna Classified Ad in Spanish.

In an exercise that can be replicated nationwide, a gas station in Minnesota’s Twin Cities is using SMS text messages to alert customers of hikes in gas prices.

Super Stop USA’s full-service gas station, car wash and detail center is working with wireless promotions company Club Texting on the alerts that ask customers to text GAS to 25827 for price-increase notifications. Subscribers – opted-in customers – can also get Bonus Savings coupons to get anywhere from 5 to 10 cents off per gallon if the price has already gone up by the time they arrive. Click here to read the full article

Business people across industries and up and down organizational charts are buzzing about the merits of social networking. To gather state-of- the-art information about this timely topic, I interviewed an expert in the field. Dan Schawbel is a leading personal branding expert for Gen-Y and the author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success. His Personal Branding Blog is ranked among the top 50 marketing blogs in the world by AdAge. Dan is currently a social media specialist for EMC Corp. Click here to read the full article from http://www.entrepreneur.com

Dan Schawbel: It’s a major trend that’s been growing significantly, especially in the past three years. Conversations are happening and they’ll happen with or without you; your choice is whether to participate or ignore this technological tidal wave. Due to the current economy, there are clear restraints on marketing budgets, so free social marketing is the best alternative. As companies grow and social networking continues to expand, the entrepreneurial boss simply cannot devote all of the time needed for a successful effort. He or she needs to hire someone else dedicated to assume this responsibility. This person will be the internal community manager who will create, monitor and transfer information about the company between and among employees who have a voice and can influence or build the corporate brand.

Click here to Learn about Qittle Social Networking Services

Get ready to mobilize. Is the mobile web the biggest thing since the desktop web? No, it’s much bigger than that.

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that.

For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006). In Europe alone, there are four times more handsets than PCs (in some countries, there are more handsets than people.)

Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think about and usetheir mobile devices:

• They’re always on.
• They’re always at hand.
• They’re always personal, rarely shared.

No other marketing medium can say any of these things, much less all three.

The Next Generation in Mobile Web Qmobi

The power of the mobile web

For big brands, the mobile web is a powerful new medium for achieving all sorts of marketing goals, including:Reaching new audiences: who may never visit a PC website or spend hours in front of a TV.

Deepening relationships: by finding new ways to reach customers and new ways to inform or entertain them.

Delivering new services: including things you can only do (or would only want to do) on a mobile.

Demonstrating your brand values: mobile campaigns say you’re young, innovative and customer-oriented.

Tying in with wider campaigns:
completing your integrated campaigns

Selling stuff: as mobile transactions skyrocket, there’s plenty of potential to make the sale right from the handset.

In short, there’s not a lot you can’t do with a mobile website and mobile campaigns – as long as you get it right.

Click here to read this full article and 10 Mistakes in Mobile Marketing

The Mobile Advertising and Usage report analyzes the (finally) accelerating mobile opportunities opening up for both consumers and marketers.

The true turning point for the industry was the introduction of the smartphone, heightened by Apple’s iPhone launch in mid-2007. The development of third-generation (3G) mobile phones led to better connection speeds, Wi-Fi connectivity and the rise of mobile Internet browsing.

Another critical factor was pricing plans that took the mystery out of data usage and encouraged unlimited mobile content consumption.

In light of the heightened activity and interest, eMarketer forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $648 million in 2008.

ENERGY OUTREACH COLORADO TO USE QITTLE MOBILE SOLUTIONS
Energy programs, news and general communications via mobile

Aspen, CO (4/10/2009) –Energy Outreach Colorado is now using mobile as a “green” way to get their message out to consumers and donors.

EOC is the only independent, non-profit organization in the state that raises money to help limited income Coloradans afford home energy. They will be using Qittle’s mobile services to reach more Colorado residents who might need energy assistance in their homes.

“As an organization we are excited to be working with Energy Outreach Colorado. The good work they do for the people in the State of Colorado, helping people get through tough times, educating consumers about energy efficiency opportunities and making our State greener is something we’re passionate about,” said Casey McConnell, CEO of Qittle.

Since 1989, EOC has distributed about $100 million to fund energy bill payment assistance, energy efficiency upgrades for affordable housing and non-profit facilities, energy efficiency education, and advocacy on behalf of low-income energy consumers. EOC relies on private donations, corporate contributions and foundation grants. http://www.energyoutreach.org

“We look forward to working with Qittle to reach more people who can benefit from our energy programs and support our mission of helping all Coloradans be able to afford home energy,” said Skip Arnold, executive director at Energy Outreach Colorado. “With Qittle’s assistance, we hope to provide as many Coloradans as possible with access to the new energy technologies available today.”

Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, Bono’s BBQ and The Aspen Club & Spa.

If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com

With Mobile Marketing, your options are as open as your imagination:

· Tee Time/ Event Reminders and Updates

· Food & Beverage Specials/ Happy Hour Deals

· Merchandise Sales/ Closeout Deals

· Junior Golf/ Clinic Information and Reminders

· Frost Delays/ Maintenance Closures

· Contests and Giveaways

· Tournament Updates

· Employee Updates and Scheduling

· Begin your message with “Show Your Phone” this lets the recipient know how to “Redeem” their offer. This might also get people in the Pro Shop at the time to inquire as to how they can get he same offers.

· Set a time frame on your offers – This Thursday Afternoon Only – or Happy Hour Range Balls Free from 5:00 PM to 6:00 PM the week of April 20-24, 2009. The message requires action with set limits.

· Promote this as a VIP Service, be sure your customers know that only the “Club Mobile” will be getting some of these offers.

· Fill empty tee times. For example, a two-some books a time slot. You can send out an email to your list offering a half-price slot discount a day before to fill the remainder of the time slot.

· Have your employees remind golfers about Club Mobile. If you have a lunch special, have your servers tell golfers about it BEFORE they order. This will make customers feel good about the Broadmoor, and grow your database all at the same time.

· Have Dead Times? Send out coupons and specials to your database to help fill these times with paying customers.

· DON’T GIVE AWAY THE HOUSE! You want to encourage people to sign up and therefore make you more money.

· Try a Contest. Once you have collected the entries, you text the winner the winning coupon, to redeem at the Club House.

Golf Text Marketing Via SMS

So, you have been thinking about doing something with mobile (SMS,MMS, .MOBI) but you are still on the fence as to whether you should or not. Here are the 5 most compelling reasons you should be doing something mobile.

1. There are 4.1 Billion cell phone users in the world. This is an amazing audience.

2. The SmartPhone has replaced the computer, and has become the basis for most communication and interaction. Most households have forgone a land line from the local telephone company because they have no need for it.

3. We have become a society of instant gratification. The cellphone has become the conductor for this overwhelming need. If you want to, you can use your web enabled cell phone to find a public restroom. How cool is that?

4. A marketing email will get opened less than 2% of the time while a marketing text message gets opened more than 92% of the time. I know, email used to have the same stats when it first came on the scene. And, mobile may go this same way, but for now it’s a power house for marketing. And at the time of this post, I have yet to find a single person who will not read a text message. I don’t know where the other 8% are.

5. At this time, mobile marketing is relatively inexpensive. For example, if you want to send out a text message to loyal customers who have opted to receive your marketing campaign, you can send 100 people 4 messages a month for about $500.00. With this you get the ability to create reports, track dead numbers and see your opened stats. If this creates $50,000 in revenue for the year, your investment is only .01%! Can you think of a better marketing value? As far as I am concerned, there should be no reason for you not to go mobile. The world of mobile is gearing up to only get bigger and the carriers are in the process of developing their networks to handle the increase in traffic. Mobile is here.

Top 10 Mobile SMS OPT In Strategies http://doyouqittle.com/

O.k so you have a SMS campaign and you are wondering how do I build a SMS data base who I can send messages too? Great questions and probably the most important one you can ask.

1. Add a sign up form to your website. You have web traffic and all of those visitors should be signing up for your Mobile Alerts. You’ll need to offer something to get users to sign up. Offer VIP announcements, you get the latest breaking news 1st. Click here to see an example of a mobile sign up form

2. POS, when someone is checking out or paying for an item offer to enter them into your Mobile Data Base.

3. Social Networking. It’s free and it’s where everyone is at online. Create a Facebook group, add it to your profile and your staffs. Check out this feature, you’re going to love the ability to update multiple Social Networking sites all from one location click here Qittle Social Networking Service

4. Staff buy in! This has got to be one of the most important things at your company. You have to get your staff to realize this is a part of your businesses success and you need everyone talking it up. Think Grassroots effort.

5. Email marketing, if you have a good email list and send out emails this is a great way to build your mobile list. Place your mobile sign up form right in the email or just have a text call to action. Text Bonos to 32075 to save

6. On your Business card. Offer something via your mobile data base. Free day pass to the Aspen Club and Spa or a free drink with the purchase of a meal.

7. On all marketing collateral. This is effective for 2 reasons. First to build your mobile data base. Second track the effectiveness of those marketing spends. Be more efficient in this environment.

8. Discounts via SMS. Stop offering discounts without opt in. Make SMS the way people redeem their discount.

9. Contests, create something exciting and really go all in. Text Contest to win …… This is highly effective as people will talk it up to friends making it viral. Get word of mouth working for you.

10. Be Patient!!! This is a long tail strategy, not an over night success. Go into Mobile knowing it’s going to take time but having an effective in house data base will put you far ahead of the competition and save you money in the long run on marketing.

At Qittle we partner with our Clients to make your mobile campaign successful. Click here for a free 30 day trial or give us a call at 1.866.606.7151

Top 10 Mobile SMS OPT In Strategies