Qittle SMS Message Solutions

by John Gray

Skip from stream to stream on Twitter and you’ll see a trend among the brands and retailers posting there: most have something valuable to say. They may not be solving the world’s problems, but they are answering questions, sharing tips, and putting forth advice as it relates to their area of expertise: their market segment.

As a marketing and public relations tactic, the concept of knowledge sharing has long been applied by businesses and brands. The idea is to demonstrate expertise through articles, commentary, and conversations that have a positive effect on the perception of your products and brand.

To successfully integrate social media into your marketing strategy, there are a few things you should keep in mind:

• Online communities and their users appreciate authenticity and transparency; they’ll see right through a poster whose desire to sell his products trumps his interest in sharing what he knows.

• Your objective should be about helping consumers first and foremost; the benefits to your brand will follow.

• Accept the fact that using social media for knowledge sharing is, at its core, a branding and customer service effort, not a technique for quickly boosting sales.

• Communicate effectively and informally, and leave the sales-speak at the door.

• Play the part of consumer as much as corporate representative; put yourself in your customer’s place, try to address his concerns, and deliver information that has some practical applications.

Sharing the knowledge that your company possesses through social media sites is one of the easiest ways to connect with consumers. Playing up your brand’s market knowledge is a smart way to position it in the social media space.

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Qittle offers a fully integrated solution that allows you to update 30 social networking sites right from the Qittle platform. Click here to learn more Qittle Social Networking

Aspen’s Chamber Resort Association will give specials and updates via text

Aspen, CO— The Aspen Chamber Resort Association will use Qittle’s SMS solutions as part of its summer marketing campaign.

A key element of ACRA’s overall marketing campaign, the Aspen Summer Pass offers visitors, who book a minimum of two nights lodging, exceptional resort-wide discounts, including various deals on arts and cultural events, outdoor adventures, dining, nightlife, shopping and pampering. Many hotels, restaurants, retailers and cultural organizations will also be offering 50 percent off Wednesdays throughout the summer.

Qittle will provide its text message capabilities to the campaign in order to give patrons an easy way to view the town’s ongoing summer specials.

“We are excited about integrating a mobile campaign into our summer marketing program.  With the Aspen Summer Pass promotion, the mobile campaign will provide easy and quick access to the current deals that are being offered throughout Aspen this summer,” said Julia Theisen, VP Sales and Marketing.

Tourists and locals can text PASS to 32075 and will have access to a list of businesses and specials participating in the summer promotion through a link delivered to their phone.

The text messages will use Qittle’s Qmobi service in order to format ACRA’s website to mobile devices, providing easier viewing for consumers who opt in.

Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, and Cost Cutters.

ACRA WILL INTEGRATE TEXT MESSAGING INTO SUMMER MARKETING CAMPAIGN

If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com

Aspen Chamber Resort Association (ACRA) is now using Qittle to provide SMS solutions and Qmobi for their mobile website.

The Pass, this summer’s best-kept secret, the Aspen/Snowmass Summer Pass. With the pass you’ll get deals on arts and cultural events, outdoor adventures, dining and nightlife, world-class shopping, family fun (yes, that includes you Fido), and of course Aspen-style pampering.

The Aspen side of the Pass says Text PASS to 32075

The Snowmass side says Text SNOWMASS to 32075

The mobile website is powered by Qmobi. Visitors will be able to get everything Aspen right on their mobile phone.

Aspen, CO May 19, 2009 — The Aspen Square Hotel aims to attract new customers this summer with a newly designed website and innovative mobile and social networking marketing techniques.

The new website includes virtual tours, Aspen live webcams with views of downtown Aspen, Aspen local blogs and customer reviews. It is now translated into five different languages including English, German, Portuguese, Spanish, Russian, and French.

The condominium hotel will also use opt in text message marketing solutions in order to update guests on specials, events and new offers. Combine that with the viral power of social networking – Aspen Square Hotel information can now be found on Twitter, Facebook, LinkedIn (among other social networking and bookmarking sites) – and there is a recipe for attracting new customers in addition to communicating with our loyal guests.

“As the most convenient and uniquely appointed condominium property in the heart of Aspen, we are embracing newly emerging marketing techniques in order to help visitors understand the value they get with having the best of what Aspen has to offer,” said Warren Klug, general manager of Aspen Square.

By texting “aspensquare” to the number 32075, customers will be added to the database and will receive these targeted messages right to their phone. The SMS solutions are provided by Qittle—a locally based company striving to help businesses create, customize and manage mobile marketing initiatives.

Aspen Square Condominium Hotel Uses a Unique Mixture of Marketing Tactics, Launches New Website in Several Languages

So mid afternoon I text my date Lindsey, “What do you think about going to Cost Cutters on our 1st date?” She totally thought I was joking.

So as we’ve learned at Qittle sometimes SMS isn’t enough

So I proceeded to pick up the phone and call Lindsey, “Just think when you go out with all of your girls on Friday night and you can say”

“So he took me to a Cost Cutters on our 1st date.”

Come on no other lady will be able to beat that story. Long story short, after taking her to a late afternoon meal we proceeded to our nearest Cost Cutters.

Thanks Lindsey for making it a fun trip to Cost Cutters

LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys’ appearance on FOX’s “American Idol” Wednesday night (May 13) raised an astonishing $450,000 from more than 90,000 mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India.

In a first for “American Idol,” and a departure from traditional fundraising methods, Keys asked the show’s 30 million viewers to use their mobile phones to give $5 by sending the text message ALIVE to 90999. Seconds after texting in, they received a message back asking for confirmation. Mobile donors confirmed by replying “YES” via text message. The $5 donation will be added to their next mobile phone bill.

To date, the “Give $5 Text ALIVE” campaign has raised more than $500,000 for Keys’ cause. In addition to a co-founder, Keys serves as the group’s global ambassador.

Keys was joined on American Idol by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali clinic funded by Keep a Child Alive. Noah captured the heart of Americans on the “Tyra Banks Show” in December, and has a popular youtube.com video.

Everyone’s favorite Hair Cut Salon, Cost Cutters is launching a mobile campaign in several markets across the U.S.

Regis Corporation the parent company of Cost Cutters is running this campaign with a hand full of Franchisees in several test markets. Qittle will be one of 2 companies providing mobile solutions for this launch.

“We are involved in 4 of the markets, Glenwood Springs, Colorado Springs, Central Wisconsin and Quad Cities. We have set up a social networking aspect to this launch as well using Facebook, Twitter and a few other Networks to get this message out to Consumers. You can click on any of the Cities to go to our Facebook Groups. ” Casey McConnell CEO of Qittle

By texting 1 of the keywords to 32075 people can save $2.00 on their next Hair Cut at Cost Cutters. Cost Cutters will send out other coupons periodically along with reminders. Consumers can opt out any time by replying STOP.

About Cost Cutters

Cost Cutters salons are dedicated to providing you and your family with convenient hair-care services by professional stylists who care about your needs. You’ll find more than 850 salon locations across the United States, each offering a relaxed hair-care experience with no appointments and no hassles.

Think your business is communicating fine without a mobile presence? Think again.

For the first time ever, the number of cell phone only households outnumbered landline users. A Center for Disease Control report released May 6, 2009 found that cell phone only households increased 3% over the first six months of 2008, the largest increase since data collection began in 2003. Other findings include households with no cell phones was only 17%. Compare these numbers with the 2003 stats of cell phone only households at 3% and the number of households with purely landlines at 43%.

The report findings included the fact that 15% have both cell phones and landlines, but these were mostly because they receive their internet connection via their landline. This means that one in three households are exclusively reachable via their cellphones.

Couple this report with the decline of readership within the  newspaper industry and you can begin to see that the best way to reach prople today is by cell phone and Social Networking websites.

There is an answer, however.  Qittle can provide your business with the tools to easily reach your core audience through permission based text messaging and social networking.

For information, contact Matt Fraser at 828.545.9744 or matt@qittle.com.

Recession Fuels High-Tech Conversion

Still not convinced?  Click here  25 Measures of Mobile to see real examples of how businesses all over the world are using SMS and mobile marketing to stay ahead of the competition and on the minds (and in the hands!) of consumers.  In this economy, cost-effective and targeted mobile marketing is quickly gaining momentum.  Qittle™ can take you there www.qittle.com.

Aspen Square Hotel has joined the Mobile future with mobile opt in. Be able to receive the very latest Specials, know about the latest happenings and events going on at The Aspen Square by simply texting from your mobile: aspensquare to 32075

You will be the first to know when great specials are offered or there is a special event happening at the Square. Opt in today and join your friends in taking advantage of Specials at the Square!