Archive for July 2009
The world according to Matthew Robson aged 15 and a half
15 year old Matthew Robson an intern for 2 weeks at Morgan Stanley has the banking world abuzz with his youthful wisdom. Girls are a lot more prone to spend their time on social networking sites. Matthew uses Facebook but his accounts with Piczo and Bebo have lapsed and Twitter is strictly for the elderly. “It’s aimed at adults,” he said.
His supervisors thought the report “one of the clearest and most thought-provoking insights we have seen” and published it. Matthew, meanwhile, finished his internship and went on scout camp. The bank said that the response to his report had been enormous – generating six times the usual level of interest.
15-Year-Old Morgan Stanley Intern: Twitter Is for Old People
Insurance SMS Marketing
Qittle Mobile marketing solutions for Insurance agents includes the ability to send SMS messages to your clients and prospects. Appointment reminders, renewal dates and additional coverage options are just a few of the messages that you could be sending to your clients.
The open rate of a SMS message is 90% +. What are the open rates of your email? Do you know? Having the ability to know in real time that your client got the message, read it and responded is very powerful when folks are shopping for insurance.
Texting in the company of others is OK
The guys at Wired Magazine created the new rules for a technology based society. “How to Behave: New Rules for Highly Evolved Humans”
Here are a few of the rules:
Text Ad Campaigns
Mobile phones are an increasingly vital link to information, banking and commerce; 11% of the country’s 267 million mobile phone users own Internet-ready smart phones. In recent months brands including Buick, Kraft and Walmart and have been building “M sites”–mobile phone-ready versions of their Web sites. Alexandre Mars, chief executive of Phonevalley and head of mobile at Publicis Groupe, says M sites should be the first step in any company’s mobile marketing strategy. “You can’t teach your baby to run before it knows how to walk,” says Mars.
According to mobile research firm M:Metrics, 49% of American mobile phone users actively use text messaging, which explains marketers’ interest in text-based campaigns. Last year Ogilvy used text messaging in a test pilot with its then-client, mattress and bed manufacturer Select Comfort. Select Comfort bought ads in local newspapers, which instructed users to send the company an SMS message with their zip code. Select Comfort sent back the nearest store location along with a mobile coupon for $50 off. According to OgilvyOne’s Mandel, seven times more people texted in their responses than those who called in the company’s 1-800 number that was also in the advertisement.
Phonevalley’s Alexandre Mars says that both mobile banner ads and text-based campaigns have the advantage of being easy to scale. “The question is still the same,” Mars says. “How can you do it big? When you are talking to clients, you have to be scalable.” In October Phonevalley completed a campaign for Puma in China. Mobile phone users could download a mobile game, after which Puma sent them a coupon for a free phone toy accessory. One hundred and fifty-five thousand people downloaded the mobile game, and 70,000 redeemed the coupon in stores.
Click here to read the full article on forbes.com Cellphones: The New Billboards
Mobile Ad Platforms
With the unprecedented growth of Mobile apps, content and smart phones the next explosion in the market place will be Mobile Ads. As consumers get more content and information on their mobile phones, brands will need to get in front of them.
With out a doubt Google will try to leverage their Adsense platform which is in the works and a big reason that they are a part of so many mobile applications. However there are other players and platforms that will provide space for brands to move their message onto the mobile frontier. SMS of course is the most logical first step to the mobile phone at this time.
With the growth of Smart phones web enabled mobile websites will continue to be a huge way for brands to drive click through and redemption. It is amazing how many brands do not have mobile websites or marketing plans in place to reach this growing web traffic.
Google is now moving into the mobile ad market following the testing of text and graphical ads in private beta. The web-behemoth has expanded its field testing and is playing with contextual ads for both platforms. According to Google the ads can be targeted by “applications, locations, categories or keywords.”
Program developers can insert a snippet of code within their applications, allowing iPhone and Android powered handsets to display ads. This effectively synchronizes the application with the Google ad network and opens up significant earning opportunities down the road. (From http://www.blogtrepreneur.com)
Where are all of the Teens going?
Facebook use by high school and college users dropped 16.5 percent and 21.7 percent, respectively.
“There have been rumors that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it,” iStrategyLabs CEO Peter Corbett wrote in this statement
Facebook has experienced a “staggering increase,” in users—513.7 percent—aged 55 and older in the last six months.
iStrategyLabs, which culled demographics and statistics from Facebook’s social ads platform, found that fewer than 1 million users aged 55 and older used Facebook in January 2009. Conversely, more than 5.8 million Facebook users fell in the 55+ age range as of July 4.
So it seems as Facebook becomes more popular their base may end up leaving to find the new cool thing. At Qittle we believe a balanced Social Networking presence is important but don’t be fooled this is a very hot and cold space. So use them all through our Social Networking updating tool to build your Mobile Data Base, because we’ll always have a Cell Phone but we may not always be Facebookers.
Click here to read the full article
Power Outages, just another reason to go Mobile
So you are in the middle of a major project and just like that the power goes off. That is no fun. How do you stay connected during a power outage. Well hopefully your smart phone is fully charged and you are good to go.
SNOWMASS VILLAGE, COLORADO LAUNCHES NATIONAL You Need a Vacation … a SNOWMASS Vacation Contest
SNOWMASS VILLAGE, COLORADO LAUNCHES NATIONAL
You Need a Vacation … a SNOWMASS Vacation Contest
Contestants vie for a Snowmass vacation for two including airfare, 4 nights lodging, an adventure activity & spending money
SNOWMASS VILLAGE, CO, July 6, 2009 – Just how badly do people need a vacation these days and can it be explained in a minute or less? Snowmass, a popular mountain ski resort town in Colorado, is about to find out through its’ You Need a Vacation, a SNOWMASS Vacation! YouTube video contest. Contestants are asked to post a video on YouTube explaining, demonstrating or using any other creative means to show just how badly they need a summer vacation in Snowmass.
Why a summer vacation in a ski resort? Snowmass is well-known for world-class skiing, snowboarding and other winter adventures, yet there’s much more to this mountain town than just ripping up the slopes. Snowmass offers massive summer events and activities including 40 miles of scenic mountain trails for hiking and biking, whitewater rafting, horseback riding, gold medal fly fishing, jeeping tours, food and wine festivals, free concerts and more. Snowmass is nestled in the heart of the Elk Mountains surrounded by seven of Colorado’s famous “14er’s,” just 9 miles from Aspen.
Those wanting to share why they deserve a Snowmass vacation – i.e., did they work too hard this year, does it suck to be them? – go to http://www.youtube.com/youneedavacationsv and submit a video of 10 seconds to one minute in length. All videos must be received between July 3 and August 31, 2009. The YouTube videos will be judged through a text messaging voting system. Visitors to the site can cast a vote by texting the number associated with their favorite video to a short code (one vote per mobile phone number). Votes will be tallied after August 3, and the winner of a Snowmass 2010 summer vacation will be announced on September 18.
“We’re anxious to see the contestant’s creativity,” said Susan Hamley, Director, Snowmass Tourism. “We wanted to make this fun, and in this day in age with so many involved in the social media scene, YouTube will make it easy for them to enter to win a fabulous retreat to the mountains.”
To participate in the contest or vote on the videos visit http://www.youtube.com/youneedavacationsv For information on summer activities and incredible lodging deals in Snowmass visit www.snowmassvillage.com or call 1-800-SNOWMASS.
Social Networking Birthday Wishes
Social Networking has created a whole new way of telling people happy birthday. Last week was my birthday and it was amazing how many folks left a comment on my profile wishing me a happy birthday, thanks!!
Cards? Nope this is so much easier to tell your friends and family happy birthday online. The more folks go digital this will become more and more the norm.
Mobile Generation Demo Graphics
Check out these stats,
40 million plus U.S. mobile smart phone users.
By 2013 100% penetration of the U.S. cell phone market.
22,400,000 the number of people who accessed news and information daily on their mobile phones in Jan 2009 (up from 10.8 million a year ago)
42% of teens say they could text message blindfolded.
79% of teens have a mobile device
From Deliver Magazine July edition
