Qittle SMS Message Solutions

This past weekend Snowmass Village held their “Chalk it Up” contest on the mall at Snowmass Village. There were about 40 contestants who competed to win prizes for the best Chalk Art. The winners were selected via Text Message voting, about 200 people voted via SMS.

The winners with their “Bear” art

Thanks to Jeremy Swanson for taking photos

Click here to see the full photo album

Bonos Barbq A big thank you to the fantastic people and services at Qittle from Bono’s Pit Bar-B-Q in Jacksonville. We are thankful for such a great partnership and look forward to working with you for a very long time. Thanks.

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Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey’s Dunkers offering and built a mobile database of consumers to remarket to.

Calls to action ran on Cox Media’s cable network asking viewers to text the keyword HUT to short code 269411. Consumers who texted in were entered for a chance to win a Pizza Hut pizza, once a month, for a year straight.

Click here to read the full article

“Qittle rocks! Here’s why, As a passionate purveyor of all things marketing, mobile marketing has proven itself phone-worthy in this ever-shifting social media environment. What that says to those of us in the marketing industry–jump on board!

From weather warnings to free event entry to retail sales, mobile messaging hits the consumer at the right time in the right place–their fingertips. Partnering a mobile message with strategized activity in Facebook, on Twitter…even in printed media…gives your message credibility and depth, which translates to higher opt-in and response rates. Want to look good to your boss and your customers? Try it!”

Darcey Westcott
Advertising Coordinator
Eastbay/Footlocker.com

At Qittle we find Press Releases are very helpful and should be a part of your marketing plan. They are not a be all to be all but should play a roll in your Search Engine Optimization plan and your Social Networking efforts. We’ve seen lots of press releases, some good and some not so good. Don’t sweat it, keep learning because it will help get your business out there.

Here is a great article on how to write a Press Release.

Quick Press Release Writing Formula from Mass Media Distribution LLC

The purpose of this guide is to outline the steps for writing a press release. Writers that follow this simple formula will be able to write an effective press release in an hour or less.

Step 1 – Choose the Topic of the Press Release

The entire press release writing process starts with “something that happened” that you wish to announce to the media and the public. This is your news and the subject of your press release. News that you can announce includes: a new website, new feature, new product or service, new office location, new employee, new award received, new sales record, new partnership… To get ideas for your own press release, it is a good idea to look at the announcements that others have made in press releases at www.mmdnewswire.com

Step 2 – Write the Headline

The headline is a single sentence statement that announces what the news is. Readers should be able to know exactly what you are announcing by reading the headline. The headline should be 100 characters or less including spaces.

Step 3- Write the Body of the Press Release

The body of the press release expands on the “Who, What, When, Where, How and Why” of the announcement or news. The details in a press release should be limited to the “facts” about the announcement or news. Opinion, fluff or hype is not appropriate. Statements about how the product or service is the most amazing innovation ever invented should not be included. It is important that readers form this opinion by themselves by reading the details (facts) in the press release.

Step 4 – Verify that the Basic Press Release Rules were Followed

• Was your press releases written in third person?
• Does your press release focus on your announcement or news rather than selling something? Your press release should never resemble an advertisement or sales letter!
• Did you include a media contact name, email address and phone at the bottom of the press release?
• Did you include at least three links to your web site?
• Is there any way that you can make your press release more interesting, timely or unique?
• Is your press release more than 200 words and less than 500?
• Did you add ### to the bottom of the press release to signify the end?
• Is your headline clear and to the point? Can it be shortened without losing anything?
• Are all details of the “Who, What, When, Where, How and Why” covered in the body of the press release?
• Have you looked at other press releases to make sure yours looks correct and does not leave out any information? See a variety of press releases here:

Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores. Foot Locker is giving away a total of $50,000 to the winners of its “Cash for Kicks” promotion and the grand prize winner will receive a $10,000 check. What’s more interesting is that a campaign of this size is using the mobile channel exclusively to communicate with registrants.

Click here to read the full article

Insurance companies are benefitting from text message marketing to their clients

Aspen, CO (August 14^th, 2009)—Insurance agents are the newest clients to sign up for SMS marketing through Qittle.

Agents are using text messaging to send out appointment reminders, renewal dates and additional coverage options to client and prospects. Inspire a Nation, a business mentoring service whose clients include many insurance agencies, has begun to advise customers to sign up for a text message service.

“Agents need effective low cost solutions that allow them to reach the largest audience possible when prospecting, as well as a way to provide valuable, timely, efficient, communication with their current clients and customers. Text messaging is the answer,” said Billy R. Williams, President and CEO of Inspire a Nation.

Michael Sailor, owner of life insurance company Michael Sailor Insurance Inc., uses Qittle’s SMS solutions to follow up with prospects he has obtained through an opt in text message marketing campaign.

“We like having the ability to send out meeting reminders to potential clients and the feedback we have gotten is that our clients like it as well,” said Sailor.

Qittle helps businesses create, customize and manage a mobile marketing initiative. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone-a device most customers don’t leave home without. Qittle is backed by the industry leader in secure mobile information management.

If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com.

INSURANCE COMPANIES BEGIN TO USE SMS SOLUTIONS

By Chris Hodenfield
Deltaskymag.com

“Grace Under Pressure” that’s what Hemingway called it when asked to define guts.

It’s more than muscle, strategy and execution. The ability to win often comes down to sheer ice-cold nerve. Hear what we can learn from World class athletes at the top of their game.

Train your opportunistic emotions. “Billie Jean King is one of the greatest in Tennis history and the title of her book is Pressure Is A Privilege. She saw pressure as a positive thing. We call them ‘opportunistic emotions’ the emotion of gratitude, fun, optimism and hope. They produce energy and make it easier to focus and concentrate on what’s happening now. As soon as you fall into any threat perception – anger, fear, frustration, regret, remorse – all these destabilize the ability to focus.”

Watch Your Emotions
“If you allow a situation to be perceived as a threat – if instead of seeing an opportunity on the point break, you see it as threatening – it releases very powerful adrenal hormones. It changes your focus immediately. You quickly jump to the future. And suddenly the emotions destabilize your ability to focus.”

Find A Higher Sense Of Purpose
“There has to be a very clear cut reason that elevates you, inspires you an really rallies the human spirit so that you can stay dedicated to the task. Andre Agassi, in his final years as a player, almost had a spirtuality about him, with his foundation for children. He was not playing for himself. He might have started out that way but later he was on an entirely different platform in terms of what drove him.”

Watch The Negativity
“Listen to people on high stress teams. For instance, when the Blue Angels do an air show and they hit turbulence they won’t use the word turbulence because it has a negative connotation. They’ll say “Boss we have texture up there today.”

Tony Hawk
“I try to enjoy the ride, even when things go less than perfectly. There was a point when I put too much pressure on myself and it was taking the fun out of skating.”

Serena Williams
“You have to have the desire to achieve, to do better and do more and continually do, do, do. It’s an insatiable desire to not only win but not to lose.”

Jack Nicklaus
“Jack knew he was going to beat you,” says his long suffering rival, Tom Weiskopf. “You knew Jack was going to beat you. And Jack knew that you knew that he was going to beat you.”

Lindsey Vonn
“To get to the level I’m at, it’s six to eight hours in the gym every day.”

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