Archive for August 18th, 2009
Foot Locker Cash For Kicks via SMS
Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores. Foot Locker is giving away a total of $50,000 to the winners of its “Cash for Kicks” promotion and the grand prize winner will receive a $10,000 check. What’s more interesting is that a campaign of this size is using the mobile channel exclusively to communicate with registrants.
