Archive for August 26th, 2009
Pizza Hut campaign sees 2,000 opt-ins in two weeks
Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey’s Dunkers offering and built a mobile database of consumers to remarket to.
Calls to action ran on Cox Media’s cable network asking viewers to text the keyword HUT to short code 269411. Consumers who texted in were entered for a chance to win a Pizza Hut pizza, once a month, for a year straight.
