Archive for September 2009
QITTLE ON CAMPUS MARKETING INTERNSHIP
Qittle is implementing a team of creative and energetic students at College campuses to promote the “Live The Dream” contest throughout the campus community. As a member of the Qittle Team, you will directly represent our brand, and be the official brand consultant on your campus. If you have a passion for marketing and want to pad your resume while on campus this is the perfect opportunity for you.
Your Mission: Create non-stop buzz and excitement around “Live The Dream”.
Click here to learn more about The Qittle Campus Team
97 percent of all SMS marketing messages are opened
97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.
Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.
The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a threefold jump from 2007, with some of the biggest increases occurring in people over the age of 30.
Thanks to regulatory quirks, however, SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.
Text Voting For Crowd Favorite at the NEPSA Show
Last night was the NEPSA, the fifth year presented by Audi, a gathering of top snowsports filmmakers, athletes, sponsors and media in Aspen, Colo. September 24-27, 2009. There were 9 entries to win the top award judged by a panel of 5 judges along with a Crowd favorite.
The crowd of about 450 people had the opportunity to Text vote for their favorite video after all of the videos aired. The hosts for the night explained how to vote and most of the crowd got it right away but there were a few folks that needed to hear the instructions again.
Almost half of those in attendance voted. It made the process very simple as the Qittle platform is real time and the results are instant.
You can click here to see some of the videos Aspen Skiing Company Youtube channel
Mobile response rates blow away online
NEW YORK – A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.
Also during the panel, a film studio executive from Lionsgate said that mobile is integral to the marketing mix for any new movie and Sprint’s Boost Mobile discussed its dual role as a publisher and advertiser. Bank of America has a robust mobile banking platform and was an early adopter of mobile advertising used to promote its mobile banking services (see story).
SMS Gateway for Real Estate Agents
Qittle SMS Gateway for Real Estate Agents is an easy solution for agents and Real estate offices to go mobile. We will help get you set up and launched. Give us a call at 866.606.7151 to talk to one of our Qittle team.
SMS Gateway for Real Estate Agents
With Qittle’s mobile marketing solution, you are not only reaching a broader range of buyers/renters, but also building an opt-in customer and prospect database for remitting related messages at a later date. Stay in contact with those who have shown an interest by sending regular text messages alerting them of a new property on the market, an open house or a change in asking price. Include a link in the text to drive traffic back to your website as well.
How Does Qittle Work
That is a great Question! Qittle works like this…
Let’s use pro snowboarder Louie Vito as our example. Louie competes in snowboarding events all over the world and this fall is also on ABC’s Dancing with the Stars. Fans want to stay in the know, and they do that by following him on Facebook, Twitter, his website and the occassional email. Qittle helps Louie connect with his fans via text messages (SMS). So now fans may see this invitation on his website or social networking pages:
Click here to read the rest How Does Qittle Work
Elance Blog Features Qittle
One entry that really caught our attention here at Elance HQ comes from a young mobile phone-based marketing company out of beautiful Aspen, Colorado. Casey McConnell, CEO of Qittle, takes us through his journey of founding the company back in 2008 by utilizing skilled, online professionals through Elance to create the Qittle logo, to design the company’s website, and to help him turn his idea into real, fully-functioning business.
Casey’s entry demonstrates The New Way To Work in two ways. Not only did he find success using Elance to find the skilled professionals he needed to complete his work online but how he truly embraces the concept of remote work with his employees. Let’s hope for a blizzard of powder days in Aspen this winter!
Here’s Qittle’s take on The New Way To Work:
QITTLE PARTNERS WITH PRO SNOWBOARDER LOUIE VITO

Text LOUIE to 32075 “Follow Louie on your mobile! Get text reminders for Dancing With The Stars plus other updates and messages from Louie. Text “LOUIE” to 32075 now. And don't forget, DWTS kicks of Monday, Sept. 21 on ABC at 8/7C. Standard message and data rates apply. Sponsor ads may be included”
QITTLE PARTNERS WITH PRO SNOWBOARDER
Louie Vito will use text messages to keep fans updated as he joins cast of Dancing with the Stars.
Aspen, CO (September 21st, 2009)—Louie Vito will be the first celebrity to use Qittle’s SMS solutions to keep his fans updated and informed, Qittle has announced.
“Louie Vito and The Sports Syndicate are extremely excited to work with Qittle. The reach of SMS and social networking will be tremendously valuable for not only keeping Louie on the show but also adding value to his sponsors. Fans will love the direct to mobile communication option and being a part of Louie’s quest for the Olympics,” said Todd Hahn Vice President of The Sports Syndicate, agent for Louie Vito.
Vito is a professional snowboarder with top finishes at the Winter X Games, Australian and New Zealand Opens and several U.S. Grand Prix events. He is currently on the American team and has a chance to compete in the 2010 Olympic Games. He will also be one of the dancers on this season’s ABC hit, Dancing With the Stars—a show seen by 22 million viewers per week.
The first show of season 9 of Dancing With the Stars will air live on ABC, Monday, September 21st with a two-hour special. Vito is joining the trend of fans following their favorite celebrities on social networking sites such as Facebook, Twitter and MySpace. In partnering with Qittle, Vito’s Facebook friends, Twitter followers and any other fans will be able to opt in to receive personal text messages from the snowboarder delivered right to their mobile phone. The messages will be anything from status updates to snowboard tips, the latest gear he’s wearing, his quest for the Olympics, as well as reminders to watch him on Dancing With the Stars.
Aspen Qittle Tweetup
Qittle Tweetup
In Aspen on the 27th, plan on attending. We’ll have some food and drinks as well. Be sure to confirm over on Facebook, click here
* when: October 27th 2009, 9am – Noon
* Where: Wheeler Opera House, Aspen, CO
* What: Qittle New Media Conference
* Cost: FREE
* RSVP: Text TWEETUP to 32075
Please invite, Retweet or Facebook this event. We want to make it a lot of fun for everyone. Thanks, Casey
The Future of Economic Growth is Social
I work with brands to help them develop their social presence online and – although I truly and wholeheartedly believe in the relevance of my work – I do sometimes ask myself if a brand’s digital and social interaction efforts actually affects their ROI (Return on Investment) in a significant way. I believe this to be a tough question because for brands such as Dell the answer is clearly yes, but for others, where the connection between online engagement and sales is less direct, the immediate financial gains are unclear (and often difficult to measure).
However, when thinking about the ROI of having an online social presence, I have cornered myself in the traditional and narrow-minded approach of determining economic benefits. After reading Stan Stalnaker’s post in the Harvard Business Now blog titled A New Approach to Economics, it’s clear that linear transactions are no longer the sole form of currency online. According to Stalnaker, in the social web:
“The value resides with relationships, not transactions. Maybe, instead of buying and selling more and more in a mad race for grabbing the most growth, the future will be about a collaborative, community-oriented regenerative growth model.
Eventually, in a regenerative economy, we learn to focus on kaizen–constant improvements, as opposed to an ever expanding volume of low-quality transactions and markets. Call it the co-op economy. It’s the kind of economic system we always say we want but can’t bring ourselves to build.”
Read the Full blog on Julia Roy’s A Digital Girl





