Archive for September 14th, 2009
Woody Wow, We did it!!!!!!!! 500,000 fans in 12 days! Unbelievable!
T.G.I. Launched a new Facebook campaign, which drives people to a fan page featuring “Woody” (short for Woodward), a 30-something slacker who still lives with his parents. Woody claims to have made a bet with Friday’s: If he can accrue 500,000 fans to his Facebook page by Sept. 30, Friday’s will give away a free burger to all who fanned him.
Friday’s is supporting its Facebook campaign by running ads on TV using a single call to action — Woody’s Facebook page. The rationale is simple: Why build a microsite when you can target your audience directly on the channel they have the highest propensity of using?
Additionally, it’s made the video ad content distributable via the page as well as setting up real world Woody meet-and-greets coordinated through Facebook’s events calendar.
