Hooters claims SMS callout in TV spots upped sales by 32 percent
Restaurant chain Hooters of America’s use of text-message marketing within its video-on-demand commercial spots resulted in a 32 percent increase in sales during the program.
Television commercials ran with graphics at the bottom of the screen inviting viewers to learn more about the Hooters Mobile Club. By clicking a button on the remote control, viewers were taken to a longer video where a Hooters girl demonstrates how to text the keywod WINGS to short code 36832 and receive Free Boneless Wings by joining the Mobile Club.
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