Qittle helps businesses create, customize and manage a mobile marketing initiative.
THE TANNING STUDIO REPORTS BIG RESULTS WITH QITTLE
Chain of tanning salons kicks off a mobile marketing campaign with coupon texts
Aspen, CO (October 14th, 2009)—The Tanning Studio, a chain of tanning salons out of Wisconsin, is using Qittle to send mobile text messages for a complimentary tan and in turn, build its mobile database.
In trying to broaden their reach, The Tanning Studio has turned to new media marketing.
“In the past 10 years, we have moved from newspaper, postcards and mailings to web pages, social networking and texting,” said Jodi Krenz, owner of The Tanning Salon. “With our mobile coupons, we have had an 85 percent success rate with customers coming in for the complimentary session and returning to purchase packages.”
The business is advertising the text offer in house with business cards as well as on the radio. Customers can text ‘TANNING’ to 32075 to receive their complimentary tan. They plan to soon have a company car with the keyword printed on the back.
After building a database of mobile numbers, the salon is now reaching out to those customers at opportune times and with valuable information. The Tanning Studio has been texting customers once a month with specials and information on positive sun awareness.
Jodi is sold on the text marketing method and says her customers are happy as well. “They love it and are actually wanting us to text them more often than what we have!”
Restaurant chain Hooters of America’s use of text-message marketing within its video-on-demand commercial spots resulted in a 32 percent increase in sales during the program.
Television commercials ran with graphics at the bottom of the screen inviting viewers to learn more about the Hooters Mobile Club. By clicking a button on the remote control, viewers were taken to a longer video where a Hooters girl demonstrates how to text the keywod WINGS to short code 36832 and receive Free Boneless Wings by joining the Mobile Club.
Nice mention on Huffington Post today. Please take a moment and vote for “Live The Dream” Win A Year in Aspen/Snowmass.
Want to live in Aspen for a year… free? An Aspen marketing firm, Qittle, is starting a raffle on January 1st for a year in a downtown condo complete with ski pass and bar tab… Read More at Huffington Post
QITTLE TO LAUNCH “LIVE THE DREAM” CONTEST JANUARY 1ST 2010
An Individual will Win A Year in Aspen/Snowmass
Aspen, CO (October 5th, 2009) – Imagine a year of your life submerged in outdoor activities, culture and fine dining in a place high in the Rocky Mountains of Colorado.
The little town, situated at the base of a mountain boasts an eclectic mix of people. The rich and famous often find themselves mingling with some of the most talented ski bums, living paycheck to paycheck in order to live the mountain lifestyle. When the days are snowy, you can step outside to ski powder runs on one of Aspen/Snowmass’ four majestic mountains. During the summer months, “lifestyle” doesn’t slow down and many who came for the winters stay for the summers when biking, hiking, concerts, fishing and festivals take over. Many only dream of the chance to live even one year of their life in Aspen/Snowmass, Colorado. This is the year you can live that dream.
Mobile marketing company Qittle is partnering with various local and national clients to create a contest—“Live the Dream.” The winner will experience the ultimate year of his or her life—complete with an apartment in Aspen, Colorado, a ski pass, health club membership, credit card allowance, winter and summer activities package, tickets to various local events and much more. He or she will work for Qittle hosting a weekly radio/TV show that will air locally and will also be responsible for his or her own blog, where they will share their experience in Aspen/Snowmass with the world.
Entry for “Live the Dream” will go live on Jan 1st 2010. The contest will be promoted via social networking sites such as Twitter, Facebook, YouTube, etc. People will also be able to gain more information about the contest by texting LIVEIT to 32075 or visiting http://www.qittle.com.
Anyone over the age of 18 can register to enter the contest. There will be weekly random prize giveaways to anyone who registers. The second part of the contest will begin June 1st 2010 where 100 random names will be selected from the entries to compete in a personal viral marketing campaign called ACTION. (Announce yourself, Create a new lifestyle, Take chances, Inspire, Outgoing, Network with friends and family to support your dream) Participants will be judged on their own campaign and five finalists will be selected to come to Aspen/Snowmass for an interview. The overall winner will be announced on July 4th 2010.
Qittle plans to launch the contest with a six month bus tour around the United States promoting “Live The Dream” and holding educational seminars in 60 cities helping businesses use New media tools like mobile marketing. Qittle is building a Qittle Campus Team to help spread the word across College campuses as well.
“We are Living our dreams everyday, running Qittle, living in Aspen/Snowmass and this seemed like a great way to assist someone out there to go after their dream. We are very excited to launch “Live The Dream” and have some fun with this campaign meeting people online and in person in 2010” said Casey McConnell, CEO of Qittle.
Qittle helps businesses create, customize and manage a mobile marketing initiative. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone-a device most customers don’t leave home without. Qittle has signed up numerous clients including Aspen Skiing Company, Snowmass Village, Cost Cutters, Energy Outreach Colorado, Bono’s BBQ and The Aspen Club & Spa.
By Associated Press
11:37 AM MDT, October 2, 2009
The contest is by Qittle (KIT-tehl), an Aspen company that does marketing via mobile phone. CEO Casey McConnell says the winner also would host a local weekly radio or TV show. Details are still being worked out.
He says contestants can enter from Jan. 1 to May 31. A winner will be chosen in July.
The contest is based on a similar promotion in Australia.
