HBO Uses Mobile Messaging for Fight Night
HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.
Consumers were asked to text PELEA to a short code for a chance to win a signed boxing glove and received an SMS message back inviting them to join the VIP club. An impressive 12.9 percent clicked through, and of them, nearly 70 percent opted into the club, giving HBO a valuable database for remarketing purposes.
Click here to read the full article in Mobile Marketer.
