Bruce Rosard joins the “Social Conversation” in Boulder Colorado
Bruce Rosard PhoCusWright, Vice President, Sales and Marketing
Mr. Rosard is responsible for the sales growth of PhoCusWright’s research, consulting and events line of businesses. Bruce also leads the marketing team and is responsible for managing the PhoCusWright brand both online and offline. He is also responsible for business development, primarily establishing relationships with trade associations, media companies and other synergistic partners that will benefit PhoCusWright’s bottom line.
Bruce’s mission is to introduce travel, tourism and hospitality firms worldwide to PhoCusWright and to work with those firms to increase their ability to achieve their long term objectives.
Prior to PhoCusWright, Bruce was founder, president and CEO of Moguls Mountain Travel (Boulder, CO), a ski tour wholesaler and pioneer in the e-commerce travel market. After establishing the company’s first Web site in 1994, he architected the development of KARS, a proprietary online booking and tour management system. He is also credited with creating long-term strategic alliances with major online travel providers and was a founding and long-time board member of SkiTops (the Ski Tour Operators Association). Bruce is a magna cum laude graduate of the University of Connecticut with a BS in marketing.
