Archive for February 3rd, 2010
Mobile Websites return a better ROI than Apps
So you are going to develop an app that reaches 4% of the Cell phone market? Great idea but why not just build a great mobile website that works on all Mobile devices and if I like it a lot I’ll put it on my Iphone desktop 
Here is a blurb from Mobile Crunch
I think it goes beyond just the direct-to-consumer billing convenience, though. You can spend your time and energy and precious development resources to build a terrific platform-specific application, only to sit in frustration as it languishes in some opaque approval process. And then you get to do it all over again on the other major platforms, increasing your development costs and complexity. Or you can spend your time and energy and precious development resources making a terrific mobile-optimized view into your existing web presence. The latter choice allows you to target and receive visits from multiple mobile devices, both current and those in the works. It also allows you to push out updates that are immediately enjoyed by all your users, without requiring them to download the updated app to their device.
If we were two trees, I would totally tree-date you
This week is probably the least practical Groupon I’ve ever seen, but it’s sweet, in time for Valentine’s Day and it involves planting trees in the name of love. They’ll plant two, side-by-side, in honor of you and your special friend.
Mobile Marketing Advertising
Advertising is a way that businesses bring their product or service to the consumer. A company spends money on various types of advertising including television, radio, newspaper, magazines and direct mail. Qittle offers a fresh way for companies to spend their advertising dollars. With text message marketing, companies have the ability to track advertising by placing a call to action in the text. Each advertising outlet uses a different keyword and that way businesses know where their advertising is working and where it is not.
Text message marketing has also allowed companies to build an opt in database of interested consumers so that they can direct their advertising toward a more focused group of people. Businesses can create campaigns around different databases of consumers, depending on what product or service they are interested in. Instead of having a generic advertisement in a newspaper, text message marketing allows the business to create a specific cost-effective advertisement directed at a certain group of people. Not to mention, the open rate for text messages is closer to 95% while email has dropped down to 2%.
With the rising costs of other forms of advertising that can never really be tracked for effectiveness, the text message is the newest and most efficient way for businesses to advertise and the company that can bring that to you is Qittle.
