Archive for the ‘mobile’ Category
Why You Need Mobile Marketing
Mobile marketing is a form of advertising that allows business owners to communicate with their clientele on a more personal level.
Communication is very important in any type of business. It is through communication that people learn about your business and you receive feedback about your products and services. An open line of communication benefits both the business owner and the customer. Communication and advertising is a perfect combination for a winning marketing strategy. Do you need mobile marketing? Of course, you do!
Mobile marketing is an affordable advertising method. You don’t have to spend a lot for an effective marketing campaign. Spending money on an expensive ad campaign doesn’t guarantee a successful campaign. So why risk your money when you can have a mobile campaign that costs less than your traditional marketing method and is more effective in improving your business?
This type of advertising method is also an interactive method. Your customers are able to participate in your ad campaign as your business is directly delivered to them. When customers are well informed about your business events and promos, they will choose business over other businesses. Why will they go to another store when they already have all the information they need in your store like prices, products and services? Unlike other marketing strategies, you can easily track the progress of a mobile campaign. You’d know if your client’s are responsive or not and the changes you need to make on your ads. Once you have all these information, you can conveniently make the important changes. You can’t have that from a traditional marketing campaign, unless you are willing to spend some more money for a new advertisement.
If you are ready to take advantage of mobile marketing or if you know of a business that can benefit from mobile marketing, please sign up for a free 30 day trial at Qittle today.
Texting Tops Talking Among Teens
Texting is now the primary reason that teenage boys and girls purchase mobile phones, and they’re sending and receiving messages in record numbers, according to a new study released earlier this week by The Nielsen Company.
“If it seems like American teens are texting all the time, it’s probably because on average they’re sending or receiving 3,339 texts a month,” the New York-based marketing and research firm said in a statement accompanying the findings of a study of monthly mobile phone bills. “That’s more than six per every hour they’re awake–an 8 percent jump from last year.”
In their study, researchers with Nielsen looked at the phone bills of over 60,000 mobile service subscribers in the United States, as well as surveys from more than 3,000 teenage cell phone users. They discovered that teenage males send and receive an average of 2,539 texts each month, while teenage females send and receive an average of 4,050 messages monthly. In a distant second place are 18-24 year old users, who exchange 1,630 texts per month, or half as many per hour as teens.
In contrast, use of traditional, person-to-person calling services has decreased 14% among teenagers when compared to last year. The average teen only talks 646 minutes on the phone each month–less than any other group than adults over the age of 55. According to Nielsen, 22% of those who said they preferred text messages over phone calls said it was because it was easier, while 20% noted that sending texts was faster than using voice services.
Text messaging has also surpassed safety as the primary reason that teenagers purchase mobile phones in the first place, according to Nielsen. Of those who responded to the research firm’s survey, 43% listed texting as their top reason for purchasing a cell phone. Meanwhile, safety, which was tops in 2008, has fallen to second place, with only 35% of 2010 recipients listing it as the most important reason to one of the devices. Keeping in touch with friends finished third (34%), with keeping in contact with family (26%) and always being available (22%) rounding out the top five.
Cell phone ownership rates among young adults have reached 96%
A higher percentage of US adults owns a mobile phone than owns a computer, according to new data from the Pew Research Center’s Internet & American Life Project.
Cell Phones, Computers Top Gadgets
Pew data indicates that 85% of Americans now own a cell phone. Cell phone ownership rates among young adults have reached 96% of 18-to-29 year olds. Meanwhile, three-quarters (76%) of Americans own either a desktop or laptop computer. Since 2006, laptop ownership has grown dramatically (from 30% to 52%) while desktop ownership has declined slightly.
Click here to read the full article
More Americans Own Mobile Phones than Computers
What is Mobile Marketing?
Mobile marketing is very similar to online advertising. However, one of the differences between these two advertising concepts is that mobile marketing reaches more consumers than online marketing strategies. If you look at the numbers, more people own a mobile phone than a computer. With this data alone, it is very easy to understand what a mobile campaign can do to your business.
If you are thinking of having a mobile campaign for your business, it’s important to know that there are several kinds of mobile ads. You can choose to use mobile banners and posters for your ads or go for the most common mobile marketing strategy, which is text messaging. MMS and mobile game advertisements are other forms of marketing strategies you can use for your mobile campaign.
When choosing the kind of advertising you are going to use, you may want to keep in mind your target consumer population. If the behavior of your target consumer population leans more on mobile Internet, then you can use banners and posters and even mobile game advertisements. However, if your target population is more based on text messaging, then it’s better to use text marketing to send out your advertisements. This way, you can be sure to reach the right audience more effectively and more quickly. By learning the behavior of your target consumers, you can easily make individualized advertisements or personalized messages to make your target market follow your advertisement’s call to action.
Mobile marketing has a lot to offer to your business. With our economic situation right now, it is a wise move to look for better and more affordable ways to put your business out there, where everyone has access to it. Click here to start your free 30 day mobile marketing trial
The Power of SMS Marketing
SMS marketing is an affordable advertising campaign you can use for your business. This is a mobile marketing technique you use to send individualized advertisements to your target audience.
There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.
Right now, you are probably wondering how SMS marketing can improve a small to medium sized business. Contrary to what most people believe, SMS marketing is very affordable and is not only for big businesses. Text messaging is an excellent tool for communicating with your consumers. Unlike MMS and mobile web advertisements, a text message directly presents your business to your consumers. Because your subscribers have control over the messages they receive, SMS marketing allows your consumers to be more responsive to your mobile ads.
Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.
SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business. Click here to learn more about SMS marketing
Text Marketing Loyalty Program
Although most of us are still in shorts, many businesses will already be thinking about the holiday rush. One way to start building or increase your customer base and take advantage of this year’s busy season is to create a text marketing loyalty program.
While loyalty programs have been around for a long while, using text marketing can re-energize your existing program or help kick-start a new one. It’s quick, convenient, direct, cost-effective and provides an efficient communication tool long after the sale.
To read more, click here:
Local Deals Direct to your Mobile Phone
Mobile marketing company, Qittle(TM), has made it easy to save money in your own town and on the go. With the population still coming to grips with the recession (trying to save pennies, picking up extra jobs), quick and easy coupons are a hot commodity.
Qittle has created a program called “Local Deals”, whereby each person opting into the program will receive one text message per week (on Wednesdays) offering a deeply discounted product or service from a local business. This quick and easy mobile coupon changes every week but remains relative to local businesses only. Opting out is as easy as replying “STOP” to the same number.
Not only does the Local Deals program aide consumers, but benefits to the businesses include increased traffic, word of mouth advertising, up-sell opportunities upon redemption of the coupon and inexpensive marketing placement through Qittle.
At this time, Qittle has already put in place several Local Deals programs throughout US cities (Aspen, CO, Pasadena, CA, Wausau, WI, Asheville, NC) and plans to continue the program across the country.
For more information, click here: http://qittle.com/my_local_deals_business.html.
Put Mobile on Your Christmas List
A recent article in Mobile Commerce Daily highlights to retailers the importance of utilizing mobile marketing for 2010 the holiday season. As the article states, “For the first time there are more smartphones than desktop computers being sold, according to IDC. The desktop is dying and smartphones are the way of the future. More people are going to carry them around and that is a powerful opportunity for retailers.”
And this year, retailers may choose text messaging to communicate with customers and also now have the opportunity to expand creatively through multiple forms of mobile marketing such as downloadable applications, mobile web and mobile commerce.
According to Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York, there is still time to set up a mobile site and strategy for the holidays. “Decide what your business objectives are – store location, direct sales of products, presentation of special offers, how-to information for the holidays, and support the opportunity for consumers to engage with you in some way via mobile.
“Just get started,” he said.
To read more, click here: http://www.mobilecommercedaily.com/why-retailers-need-to-be-mobile-for-the-2010-holidays/
To get started, contact Qittle(TM) at www.qittle.com
Please leave a message!
We recently spoke to one of the largest Recruitment and Staffing firms. Their phone messaging program averages 60% – 70% direct to voice mail when they send messages to their clients.
Why Mobile? Why Not?
1. 99.9% of all cell phones can receive a text message
2. 98% of all text messages are opened
3. Our clients are seeing 30% – 40% redemptions of mobile offers
Metro Brokers Video Contest coming soon…
Metro Brokers video contest starting July 19th 2010 to find a new ad campaign. Start thinking about fun video entries to win prize money! More details coming next week.
