Archive for the ‘new media’ Category
Cell phone ownership rates among young adults have reached 96%
A higher percentage of US adults owns a mobile phone than owns a computer, according to new data from the Pew Research Center’s Internet & American Life Project.
Cell Phones, Computers Top Gadgets
Pew data indicates that 85% of Americans now own a cell phone. Cell phone ownership rates among young adults have reached 96% of 18-to-29 year olds. Meanwhile, three-quarters (76%) of Americans own either a desktop or laptop computer. Since 2006, laptop ownership has grown dramatically (from 30% to 52%) while desktop ownership has declined slightly.
Click here to read the full article
More Americans Own Mobile Phones than Computers
What is Mobile Marketing?
Mobile marketing is very similar to online advertising. However, one of the differences between these two advertising concepts is that mobile marketing reaches more consumers than online marketing strategies. If you look at the numbers, more people own a mobile phone than a computer. With this data alone, it is very easy to understand what a mobile campaign can do to your business.
If you are thinking of having a mobile campaign for your business, it’s important to know that there are several kinds of mobile ads. You can choose to use mobile banners and posters for your ads or go for the most common mobile marketing strategy, which is text messaging. MMS and mobile game advertisements are other forms of marketing strategies you can use for your mobile campaign.
When choosing the kind of advertising you are going to use, you may want to keep in mind your target consumer population. If the behavior of your target consumer population leans more on mobile Internet, then you can use banners and posters and even mobile game advertisements. However, if your target population is more based on text messaging, then it’s better to use text marketing to send out your advertisements. This way, you can be sure to reach the right audience more effectively and more quickly. By learning the behavior of your target consumers, you can easily make individualized advertisements or personalized messages to make your target market follow your advertisement’s call to action.
Mobile marketing has a lot to offer to your business. With our economic situation right now, it is a wise move to look for better and more affordable ways to put your business out there, where everyone has access to it. Click here to start your free 30 day mobile marketing trial
The Power of SMS Marketing
SMS marketing is an affordable advertising campaign you can use for your business. This is a mobile marketing technique you use to send individualized advertisements to your target audience.
There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.
Right now, you are probably wondering how SMS marketing can improve a small to medium sized business. Contrary to what most people believe, SMS marketing is very affordable and is not only for big businesses. Text messaging is an excellent tool for communicating with your consumers. Unlike MMS and mobile web advertisements, a text message directly presents your business to your consumers. Because your subscribers have control over the messages they receive, SMS marketing allows your consumers to be more responsive to your mobile ads.
Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.
SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business. Click here to learn more about SMS marketing
Blue Mountain State Mobile Marketing Campaign
Blue Mountain State Mobile Marketing Opt in
Spike TV’s show Blue Mountain State has a very cool mobile marketing campaign. The new season starts Oct 20th on Spike and they are running season 1 episodes leading up to the new season promoting their website and mobile campaign.
The above photo is their website which is mobilized and it strongly promotes their Text Marketing campaign, Text BMS to 44686
Blue Mountain State Mobile Marketing Text Message
The reply text message confirms you’ve joined the Goat and promotes a Bit.ly link to a special video with Thad.
The exclusive video found only through the mobile link. This is a very cool campaign with mobile only content that viewers will want to get and is a reason to Opt in. Blue Mountain State Mobile Marketing Campaign
Do you have a some cool ideas for a mobile marketing campaign? Contact the Qittle team and let us help make it a reality.
Click here to watch Thad do his thing, lifting weights, taking names and … I’m sure you can guess
Local Deals Direct to your Mobile Phone
Mobile marketing company, Qittle(TM), has made it easy to save money in your own town and on the go. With the population still coming to grips with the recession (trying to save pennies, picking up extra jobs), quick and easy coupons are a hot commodity.
Qittle has created a program called “Local Deals”, whereby each person opting into the program will receive one text message per week (on Wednesdays) offering a deeply discounted product or service from a local business. This quick and easy mobile coupon changes every week but remains relative to local businesses only. Opting out is as easy as replying “STOP” to the same number.
Not only does the Local Deals program aide consumers, but benefits to the businesses include increased traffic, word of mouth advertising, up-sell opportunities upon redemption of the coupon and inexpensive marketing placement through Qittle.
At this time, Qittle has already put in place several Local Deals programs throughout US cities (Aspen, CO, Pasadena, CA, Wausau, WI, Asheville, NC) and plans to continue the program across the country.
For more information, click here: http://qittle.com/my_local_deals_business.html.
Put Mobile on Your Christmas List
A recent article in Mobile Commerce Daily highlights to retailers the importance of utilizing mobile marketing for 2010 the holiday season. As the article states, “For the first time there are more smartphones than desktop computers being sold, according to IDC. The desktop is dying and smartphones are the way of the future. More people are going to carry them around and that is a powerful opportunity for retailers.”
And this year, retailers may choose text messaging to communicate with customers and also now have the opportunity to expand creatively through multiple forms of mobile marketing such as downloadable applications, mobile web and mobile commerce.
According to Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York, there is still time to set up a mobile site and strategy for the holidays. “Decide what your business objectives are – store location, direct sales of products, presentation of special offers, how-to information for the holidays, and support the opportunity for consumers to engage with you in some way via mobile.
“Just get started,” he said.
To read more, click here: http://www.mobilecommercedaily.com/why-retailers-need-to-be-mobile-for-the-2010-holidays/
To get started, contact Qittle(TM) at www.qittle.com
METRO BROKERS INC. OF COLORADO ANNOUNCES VIDEO CONTEST WITH QITTLE™ TO FIND NEXT TELEVISION COMMERCIAL
METRO BROKERS INC. OF COLORADO ANNOUNCES VIDEO CONTEST WITH QITTLE™ TO FIND NEXT TELEVISION COMMERCIAL
Winner will receive $5,000 and have commercial aired throughout Colorado
(ASPEN, CO) – July 26, 2010 – Metro Brokers Inc. www.metrobrokersonline.com is excited to announce the launch of a video contest to find their next great television commercial. Known for a variety of innovative marketing campaigns over the last 20 years, Metro Brokers Inc. has partnered with Qittle, an Aspen-based marketing company, to create a video contest that asks the public to come up with creative concepts for their 2011 television commercial.
“Metro Brokers is a growing real estate company and we are very excited to be launching such a creative and innovative marketing campaign that gets the public involved,” said Metro Brokers Marketing Director, Scott Shields. “This contest is sure to bring fresh ideas to the table and will allow us to reach a new audience with the Metro Brokers brand.”
Submissions can be made at Metro Brokers’ Facebook Fan page via video or in a story board format and should incorporate creativity, humor and the Metro Brokers brand. Topics can focus on nearly anything but should tie into the real estate industry and incorporate Metro Brokers’ famous red stop sign logo. The three most innovative ideas will win monetary prizes with the grand prize winner receiving $5,000, second place receiving $3,000 and third place receiving $2,000. The top winner’s idea will be realized and produced into a 30-second commercial which will be aired on cable and satellite television throughout Colorado in 2011.
Those interested can submit an entry starting July 26 at http://www.facebook.com/metrobrokers The entry period is open until September 19, 2010. The winner will be determined by the public via voting, starting from September 20 through September 23, 2010. The winner will be announced on Friday September 24, 2010. Video submissions should detail the new campaign, provide a marketing idea and be 30 seconds to 1 minute in length.
“We are excited to be working with Metro Brokers and their agents to find a creative marketing campaign that represent buyers and sellers in Colorado, oh yeah and have some fun in the process.” said Casey McConnell, CEO of Qittle.
If you’d like to learn more please like http://www.facebook.com/metrobrokers
About Metro Brokers
Metro Brokers, Inc. has been Colorado’s leader in real estate technology and services for more than 30 years, offering independent real estate professionals a framework to succeed. Their network of nearly 2,000 highly experienced real estate professionals specialize in residential, commercial and investment properties and have access to ground breaking technologies, continuing education courses, and innovative marketing that help buyers and sellers make the most of their real estate transactions. Unlike most other real estate companies Metro Brokers, Inc. is actually owned and operated by its brokers. http://www.metrobrokersonline.com/
About Qittle
Qittle helps businesses create, customize and manage marketing campaigns. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the masses through the mobile phone, social networks and online www.qittle.com
Metro Brokers Guy
Aspen Mad Lib
Aspen Mad Lib of the Week – Make a comment with your (noun) (verb) (adjective) – comment with most “likes” wins a Blazing Adventures voucher for rafting.
What is a Mad Lib?
