Archive for the ‘Qittle’ Category
Movie pioneer James Cameron takes the lead again! This time with marketing his new movie Sanctum. I’ve been personally waiting for this day before Qittle existed! Continue reading →
In August, nearly 67 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 34.5 percent of U.S. mobile subscribers (up 2.6 percentage points).
Subscribers who used downloaded applications comprised 32.3 percent of the mobile audience, representing an increase of 2.3 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.7 percentage points, representing 22.5 percent of mobile subscribers, while listening to music inched 0.4 percentage points, representing 14.7 percent of subscribers.
Are you looking for an affordable and simple advertising campaign for your business? Today, everything is fast- paced. We expect immediate information, fast results and great outcomes. The same goes with marketing.
Gone are the days when you can afford to spend days conceptualizing an ad campaign. In any business, each day counts. Why waste time on expensive marketing campaigns when you can get text marketing for your business?
Mobile marketing is a simple and affordable advertising campaign you can use to market your business. Text marketing is a very simple ad campaign that you can launch within 24 hours. You don’t have to spend too much on an advertising campaign to put your business out there.
Aside from being affordable, text marketing is also effective in terms of turning your ads into profitable income. How? Text marketing allows you to reach your audience in a more personal level than other advertising techniques. Because your customers chooses the information they want to subscribe to, you can be sure they will always read your text messages and you will always get a response to your messages, may it be a reply to your message or a visit to your establishment. There is always a call to action on each of your messages, which you can be sure your customers will respond to.
With mobile marketing, all you have to worry about is the messages you are going to send to your subscribers. In text marketing, the simpler and more straightforward the message is the better. Keep in mind that most of your subscribers are people who are always on the go so it’s important to send concise messages.
Advertising doesn’t need to be complicated. If your business or a business of someone you know is in need of text marketing, consider Qittle Text Marketing
Gold is rising! The dollar is sinking! What happens when the dollar implodes?
Today is a pretty significant date on the calendar. Or at least I think it is but I’m not sure what it means. So I’ve been researching looking for other people’s thoughts on today and I’ll admit I thought there would be a lot more out there.
Mathematics – 101010 (base two (binary)) equals 42 (base ten). Oddly enough, this is evenly divisible by the number of days in a week (7 (lucky)); and equally oddly, is also evenly divisible by the number 6 (which is generally designated as being unlucky). Both a Ying and Yang situation seem to be incorporated into this date.
Climate Change – Global Day of Doing‘ and it promises to be the ‘biggest-ever day of positive action on climate change’ with 1000s of events planned all over the world.
October 10 is the 283rd day of the year (284th in leap years) in the Gregorian calendar. There are 82 days remaining until the end of the year.
Self Help – Suzy Welch’s 10.10.10 We all want to lead a life of our own choosing. But in today’s accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience.
Horoscope – There’s no getting around the fact that your feelings are especially strong today. You want to discover the mysterious unknown, but you are prevented from becoming overly esoteric now. It helps if you voluntarily come back to the more mundane side of things. A straightforward approach can produce amazing results.
I guess it’s a good day with a neat number for a calendar date Have a great Sunday!
Coupons offered by digital means are beginning to make a noticeable dent on traditional paper coupons, such as those in newspapers, direct mail and flyers.
In 2009, overall coupon use increased by 27%. This was the first time in seven years that the redemption rate of coupons rose, and companies responded by issuing even more. The reason behind the growth is an economy that remains sluggish and recessionary. Text marketing campaigns that make it easy for their cash-strapped opt-in lists to access money-saving digital coupons will likely experience not only a healthy response rate, but also a boost in customer loyalty and traffic.
There are clearinghouse sites that gather coupons in one place for convenience purposes, but it still means a buyer needs to search for a specific brand name coupon or a product-specific coupon. A text marketing message to opt-in customers, on the other hand, is already targeted to buyers who have confirmed their interest in a company and its products or services.
Digital coupons save consumers time (no more flipping through newspapers) and those that are sent directly by an SMS message are even more convenient for the customer. A Knowledge Networks study shows that nearly one third of all shoppers who use coupons have switched to digital only. Interestingly, digital coupons seem to attract new buyers: over half of the digital coupons redeemed were used by shoppers who were trying a product for the first time. When you’re looking at paper coupons, the first-time buyer drops by 20 percent.
More figures of interest to mobile marketing planners are by way of ABI Research which reports that digital coupons have a higher rate of redemption than traditional coupons, ranging from as low as 5 percent and going as high as 40 percent on great deals that are also highly targeted, but with the average hovering around half that. Comparatively speaking, digital coupons are redeemed at a rate 10 times better than that of paper coupons.
It’s not surprising then that digital coupons are experiencing bounding growth. Kantar Media reports that there was an 84 percent increase in the number of digital coupons available in the first half of 2010 over the same time a year ago, and these coupons are being issued by marketers across all sectors of goods and services. According to Borrell Associates, mobile coupon growth will be up to $2.4 billion by 2013.
Location-based advertising is coming into its own to the tune of $1.8 billion a year. That’s the amount that businesses will put into LBS (location-based services) including mobile marketing by 2015, according to the latest information from ABI Research, a market intelligence company specializing in emerging technology and global connectivity.
Location data helps companies plan text marketing campaigns effectively. All mobile phone users can be geographically identified to a fairly small area, by tracing the call to the closest mobile phone transmitter. It’s not only SMS marketing campaigns that can be tailored to local users: newer social websites including Foursquare take advantage of this technology as well.
When discussing questions about privacy and tracking concerns, ABI Research practice director Neil Strother acknowledges that “some might be put off by the ‘Big Brother’ aspects of this, but it’s really about the value-exchange: if you care about getting discounts or being rewarded for shopping, is the value-exchange high enough so that you’ll accept having your whereabouts known to these companies in return for the benefits?”
In order for a retailer to plan a mobile marketing campaign using location as a trigger, consumer location and mobile habits must first be recorded and analyzed. One example of LBS advertising can be seen with North Face, the outdoor gear and apparel company. Opt-in consumers get text messages whenever they’re within a certain distance from one of the physical retail stores. These sale or new product ads serve as reminders to buy at a later date and as impulse or convenience purchase prompts.
Location-based ad campaigns aren’t only for those retailers who have a relatively high density of outlets in one city. Specialty shops, for example, whose customers either drive long distances or frequent only once in a while would likely benefit from a reminder text message whenever they happen to be in the neighborhood.