Archive for the ‘Text’ Category
Texting Tops Talking Among Teens
Texting is now the primary reason that teenage boys and girls purchase mobile phones, and they’re sending and receiving messages in record numbers, according to a new study released earlier this week by The Nielsen Company.
“If it seems like American teens are texting all the time, it’s probably because on average they’re sending or receiving 3,339 texts a month,” the New York-based marketing and research firm said in a statement accompanying the findings of a study of monthly mobile phone bills. “That’s more than six per every hour they’re awake–an 8 percent jump from last year.”
In their study, researchers with Nielsen looked at the phone bills of over 60,000 mobile service subscribers in the United States, as well as surveys from more than 3,000 teenage cell phone users. They discovered that teenage males send and receive an average of 2,539 texts each month, while teenage females send and receive an average of 4,050 messages monthly. In a distant second place are 18-24 year old users, who exchange 1,630 texts per month, or half as many per hour as teens.
In contrast, use of traditional, person-to-person calling services has decreased 14% among teenagers when compared to last year. The average teen only talks 646 minutes on the phone each month–less than any other group than adults over the age of 55. According to Nielsen, 22% of those who said they preferred text messages over phone calls said it was because it was easier, while 20% noted that sending texts was faster than using voice services.
Text messaging has also surpassed safety as the primary reason that teenagers purchase mobile phones in the first place, according to Nielsen. Of those who responded to the research firm’s survey, 43% listed texting as their top reason for purchasing a cell phone. Meanwhile, safety, which was tops in 2008, has fallen to second place, with only 35% of 2010 recipients listing it as the most important reason to one of the devices. Keeping in touch with friends finished third (34%), with keeping in contact with family (26%) and always being available (22%) rounding out the top five.
Qittle Text Message Marketing
Cell phone ownership rates among young adults have reached 96%
A higher percentage of US adults owns a mobile phone than owns a computer, according to new data from the Pew Research Center’s Internet & American Life Project.
Cell Phones, Computers Top Gadgets
Pew data indicates that 85% of Americans now own a cell phone. Cell phone ownership rates among young adults have reached 96% of 18-to-29 year olds. Meanwhile, three-quarters (76%) of Americans own either a desktop or laptop computer. Since 2006, laptop ownership has grown dramatically (from 30% to 52%) while desktop ownership has declined slightly.
Click here to read the full article
More Americans Own Mobile Phones than Computers
What is Mobile Marketing?
Mobile marketing is very similar to online advertising. However, one of the differences between these two advertising concepts is that mobile marketing reaches more consumers than online marketing strategies. If you look at the numbers, more people own a mobile phone than a computer. With this data alone, it is very easy to understand what a mobile campaign can do to your business.
If you are thinking of having a mobile campaign for your business, it’s important to know that there are several kinds of mobile ads. You can choose to use mobile banners and posters for your ads or go for the most common mobile marketing strategy, which is text messaging. MMS and mobile game advertisements are other forms of marketing strategies you can use for your mobile campaign.
When choosing the kind of advertising you are going to use, you may want to keep in mind your target consumer population. If the behavior of your target consumer population leans more on mobile Internet, then you can use banners and posters and even mobile game advertisements. However, if your target population is more based on text messaging, then it’s better to use text marketing to send out your advertisements. This way, you can be sure to reach the right audience more effectively and more quickly. By learning the behavior of your target consumers, you can easily make individualized advertisements or personalized messages to make your target market follow your advertisement’s call to action.
Mobile marketing has a lot to offer to your business. With our economic situation right now, it is a wise move to look for better and more affordable ways to put your business out there, where everyone has access to it. Click here to start your free 30 day mobile marketing trial
Mobile Campaign for Restaurant Marketing
Did you ever wonder why the not-so-good restaurant across the street has more customers than your very-classy-yet-affordable restaurant? The other restaurant probably has an effective restaurant marketing strategy.
Conventional advertising methods may be expensive but there are better and more effective alternatives to these advertising techniques. If you want people to know more about your restaurant and take advantage of your great meal promos and deals, then why not use a mobile campaign for restaurant marketing?
Restaurant marketing needs not be very expensive. With a mobile campaign, you can create great advertisements and be able to reach a whole lot of people compared to traditional methods of
marketing. A mobile campaign allows you to reach out to your customers at a more individualized level.
With this kind of advertising strategy, your customers have control over the kind of advertisements they receive from your business. If a customer only wants to receive information on your lunch specials, she’d have a greater possibility of responding to your lunch special ads than as compared to you sending out generic advertisements.
With mobile marketing, you can send out specific advertisements at specific times of the day. This means, you can send lunch meal promos and dinner rates during hours that your customers might be figuring out what to have for that meal, making it convenient for your busy customers to decide to eat at your restaurant because they receive not only a deal but also a reminder that you’re out there!
Are you ready to use a mobile campaign as your restaurant marketing strategy? Click here to start your FREE 30 day trial
Text Marketing Loyalty Program
Although most of us are still in shorts, many businesses will already be thinking about the holiday rush. One way to start building or increase your customer base and take advantage of this year’s busy season is to create a text marketing loyalty program.
While loyalty programs have been around for a long while, using text marketing can re-energize your existing program or help kick-start a new one. It’s quick, convenient, direct, cost-effective and provides an efficient communication tool long after the sale.
To read more, click here:
Local Deals Direct to your Mobile Phone
Mobile marketing company, Qittle(TM), has made it easy to save money in your own town and on the go. With the population still coming to grips with the recession (trying to save pennies, picking up extra jobs), quick and easy coupons are a hot commodity.
Qittle has created a program called “Local Deals”, whereby each person opting into the program will receive one text message per week (on Wednesdays) offering a deeply discounted product or service from a local business. This quick and easy mobile coupon changes every week but remains relative to local businesses only. Opting out is as easy as replying “STOP” to the same number.
Not only does the Local Deals program aide consumers, but benefits to the businesses include increased traffic, word of mouth advertising, up-sell opportunities upon redemption of the coupon and inexpensive marketing placement through Qittle.
At this time, Qittle has already put in place several Local Deals programs throughout US cities (Aspen, CO, Pasadena, CA, Wausau, WI, Asheville, NC) and plans to continue the program across the country.
For more information, click here: http://qittle.com/my_local_deals_business.html.
Put Mobile on Your Christmas List
A recent article in Mobile Commerce Daily highlights to retailers the importance of utilizing mobile marketing for 2010 the holiday season. As the article states, “For the first time there are more smartphones than desktop computers being sold, according to IDC. The desktop is dying and smartphones are the way of the future. More people are going to carry them around and that is a powerful opportunity for retailers.”
And this year, retailers may choose text messaging to communicate with customers and also now have the opportunity to expand creatively through multiple forms of mobile marketing such as downloadable applications, mobile web and mobile commerce.
According to Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York, there is still time to set up a mobile site and strategy for the holidays. “Decide what your business objectives are – store location, direct sales of products, presentation of special offers, how-to information for the holidays, and support the opportunity for consumers to engage with you in some way via mobile.
“Just get started,” he said.
To read more, click here: http://www.mobilecommercedaily.com/why-retailers-need-to-be-mobile-for-the-2010-holidays/
To get started, contact Qittle(TM) at www.qittle.com
